章节 1：引言与范式转移：2026年的商业新规则

📝 本节摘要：

在本章中，Dan Koe 开宗明义地指出，商业、代码、艺术及社交媒体领域正经历剧变，去年适用的策略在2026年已失效。他明确表示拒绝提供诸如“开办代理公司”或“做自由职业”等陈旧的回收建议。面对市场上充斥着“信息产品已死”或“价值内容已死”的论调，他认为这标志着一个新范式（New Paradigm）的涌现。尽管新规则尚未定型，但他将揭示一种适应未来2-3年的全新一人企业模型，帮助创作者走出迷茫。

[原文] [Dan Koe]: i think it's obvious that everything is changing right now business the internet social media coding art it feels like what worked just last year doesn't work anymore and since we're here to talk about the oneperson business or just online business as a whole because it applies to everything I'm not here to give you just some recycled advice right it's 2026 we're going into 2026 everyone's creating the the best business model to start in 2026 videos i am too for the views but with most of those videos they're just saying the same thing they did in 2025 and that was okay when they were saying it last year and the year before because not much changed

[译文] [Dan Koe]: 我想显而易见的是，一切都在当下发生着改变——商业、互联网、社交媒体、编程、艺术——感觉就像去年还能奏效的东西，今年就不灵了。既然我们要探讨一人企业（One-Person Business），或者说整体的在线业务（因为这也适用于所有领域），我来这儿不是为了给你一些回收利用的陈旧建议。现在是2026年，我们正迈向2026年，每个人都在制作“2026年最佳创业模式”的视频，为了浏览量我也在做，但大多数这类视频只是在重复他们在2025年说过的话。而在去年或前年，这么做还没问题，因为当时并没有发生太大的变化。

[原文] [Dan Koe]: so I'm not going to tell you to start an agency i'm not going to tell you to start freelancing i'm not going to tell you to even build an info product i'm not even going to tell you to start coaching or consulting or whatever the popular business model was like starting a community or anything and I've already talked about those plenty of times in the past just go look at the oneperson business playlist on my channel,

[译文] [Dan Koe]: 所以，我不会叫你去开一家代理公司（Agency），我不会叫你开始做自由职业，我甚至不会叫你去构建一个信息产品（Info Product），我也不会叫你开始做教练或咨询，或是任何以前流行的商业模式，比如建立一个社区之类的。关于这些我已经过去谈过很多次了，直接去翻看我频道里的“一人企业”播放列表就行。

[原文] [Dan Koe]: but instead I want to show you the business model that I think makes sense right now for the next two to three years maybe and the reason I'm making this video is because I keep seeing online because they're trying to get views too that valuebased content is dead or info products are dead or coaching is dead and what that's doing is it's making people feel like they just shouldn't start as a creator they should just give up and not even try because they don't know what to do

[译文] [Dan Koe]: 相反，我想向你展示我认为目前乃至未来两三年内行得通的商业模式。我制作这个视频的原因是，我一直在网上看到——因为大家都在博眼球——有人说“基于价值的内容（Value-Based Content）已死”，或者“信息产品已死”，或者“教练业务已死”。这种论调导致的结果是，人们觉得他们根本不该以创作者的身份起步，他们应该直接放弃，甚至不用尝试，因为他们不知道该做什么。

[原文] [Dan Koe]: but that's just kind of how things go when a new paradigm starts to emerge because it's not like that paradigm is figured out yet it's it's not clear nobody can just tell you what to do you kind of have to try new things and experiment until you create the new thing so let's talk about how the oneperson business is changing and then let's talk about the future of education and specifically education products and then how you can actually take advantage of this like what you can literally start doing and learning today,

[译文] [Dan Koe]: 但当一个新的范式（Paradigm）开始涌现时，情况往往就是这样。因为这个范式还没有被完全搞清楚，它还不明朗，没人能直接告诉你该做什么。你必须去尝试新事物，去实验，直到你创造出那个新东西。所以，我们来谈谈一人企业正在发生怎样的变化，然后谈谈教育的未来——特别是教育产品——以及你如何切实利用这一点，比如你今天就可以开始做什么、学习什么。

章节 2：一人企业模型的演变与未来适应性 (Part 1)

📝 本节摘要：

在本章中，Dan Koe 回顾了过去几十年一人企业（One-Person Business）的核心模式：利用信息产品和教练业务摆脱对广告收入的依赖。他详细拆解了这一模式的运作机制——即个人身兼营销、销售、产品甚至HR数职，通过分享自身的热爱与专业知识来获取流量并变现。他强调，虽然“通过内容获取流量并销售产品”这一底层逻辑永远不会消失，但承载它的“载体（Vessel）”正在发生改变。为了帮助创作者实现“未来适应性（Future-proof）”，他提出了两大支柱：一是通过心理学和哲学明确人生目标，二是通过技能习得、商业技术和AI来实现这一目标。本章最后指出，传统的静态PDF或课程已不再是适应当前时代的最佳载体。

[原文] [Dan Koe]: so part one the oneperson business model is evolving because for the past few decades info products and coaching just reign supreme that's what you did if you wanted to be a creator and you didn't want to rely on sponsorships and ad revenue you would build an info product or you would do coaching

[译文] [Dan Koe]: 那么第一部分，一人企业模型正在演变。因为在过去的几十年里，信息产品（Info Products）和教练业务（Coaching）占据了统治地位。如果你想成为一名创作者，且不想依赖赞助和广告收入，那这就是你要做的——你会构建一个信息产品，或者你会做教练业务。

[原文] [Dan Koe]: and I think those were great things because with the internet as one person those were kind of your only options that's how as one singular person that is the caveat here one singular person not a team you could start an entire business online that's crazy that's insane

[译文] [Dan Koe]: 我认为这些都很棒，因为作为一个在互联网上的个体，这些几乎是你仅有的选择。这就是作为一个“单独的人”——这是这里的关键点，是一个单独的人而不是一个团队——你可以在网上启动整个业务的方式。这太疯狂了，简直难以置信。

[原文] [Dan Koe]: one single person could be their own marketing content sales product and even I guess HR department you write content to get traffic without needing a physical business in the right location you do something interesting with your life or learn one of your passions enough until you become somewhat of an expert and then you share that thing with others in an educational or entertaining way

[译文] [Dan Koe]: 一个人就可以是他自己的营销部门、内容部门、销售部门、产品部门，甚至我想还可以是人力资源部门。你通过撰写内容来获取流量，而不需要在特定的地点拥有实体业务。你用你的生活做一些有趣的事，或者深入学习你的某个爱好直到你成为某种程度上的专家，然后你以教育或娱乐的方式与他人分享这一事物。

[原文] [Dan Koe]: your brand is you your content are little pieces of your mind and your products are processes that solved a problem in your life and led to something better many people over complicate that

[译文] [Dan Koe]: 你的品牌就是你自己，你的内容就是你思想的碎片，而你的产品就是那些解决了你生活中的问题并通向更好结果的流程。许多人把这一点搞得太复杂了。

[原文] [Dan Koe]: one example that I would always give is if you love productivity that was one of your passions you studied productivity then you start talking about productivity online you iterate because your content isn't going to be good at first so you improve it until it gets good and you start growing and then you use that traffic to feed into a product

[译文] [Dan Koe]: 我总是举的一个例子是，如果你热爱生产力（Productivity），这是你的爱好之一，你研究了生产力，然后你开始在网上谈论生产力。你会不断迭代，因为你的内容一开始不会太好，所以你会改进它直到它变得不错，然后你开始增长，接着利用这些流量导向一个产品。

[原文] [Dan Koe]: what do you build for a product i don't know what do you buy what did you buy that helped you with productivity was it a planner in that case you go to Amazon you order the top five planners you break them down you use them you deconstruct them you understand what you do and don't like about the planners and then you create your own

[译文] [Dan Koe]: 你要构建什么样的产品？我不知道，你会买什么？你买了什么东西帮助你提高了生产力？是一个计划本吗？如果是那样，你就去亚马逊，订购排名前五的计划本，把它们拆解开来，使用它们，解构它们，弄清楚你喜欢和不喜欢这些计划本的哪些地方，然后创造你自己的。

[原文] [Dan Koe]: it doesn't even have to be a physical product you can create a notion template or even a printable planner or a course plus those things it It's really up to you and in order to make 50,000 $100,000 $500,000 a year it's really just those two levers right you write content you get traffic and depending on the amount of traffic you get and how good your product actually is that results in the amount of money that you make

[译文] [Dan Koe]: 它甚至不需要是一个实物产品，你可以创建一个 Notion 模板，甚至是一个可打印的计划本，或者一个包含这些东西的课程。这完全取决于你。而为了每年赚到 5 万、10 万、50 万美元，实际上就是这两个杠杆，对吧？你写内容，你获得流量，这就取决于你获得的流量多少以及你的产品实际上有多好，这决定了你能赚多少钱。

[原文] [Dan Koe]: and the beautiful thing there is that your value isn't determined by an employer your value is practically uncapped depending on how many people you reach so this quickly forces you to kind of remove the employment mindset from your mind because you can make so much more just as one person

[译文] [Dan Koe]: 这其中美妙之处在于，你的价值不是由雇主决定的。你的价值实际上是无上限的，取决于你触达了多少人。这会迅速迫使你从脑海中移除打工者思维（Employment Mindset），因为仅作为一个人，你可以赚得更多。

[原文] [Dan Koe]: the thing here is that this is never going to go away but the vessel by which you do it will continue to change so it may not be a planner that you print out anymore now my entire goal with my brand and these videos is to help you become futureproof that's one of my passions that's what I like educating and entertaining around

[译文] [Dan Koe]: 这里的问题是，这种模式永远不会消失，但你实现它的载体（Vessel）将继续改变。所以它可能不再是你打印出来的计划本了。现在，我的品牌和这些视频的全部目标是帮助你变得具备未来适应性（Future-proof）。这是我的热情所在，也是我喜欢围绕其进行教育和娱乐的内容。

[原文] [Dan Koe]: and becoming futurep proof to me is built around two pillars the first is how do you figure out what you want in life which incorporates psychology philosophy and personal development and then number two is how do you succeed with that in today's world to reach that to what you want in life and that involves skill acquisition business technology and now AI

[译文] [Dan Koe]: 对我来说，具备未来适应性是建立在两个支柱之上的。第一是如果不弄清楚你在生活中想要什么，这包含心理学、哲学和个人发展；第二是在当今世界如何通过这些获得成功，以达到你想要的生活，这涉及技能习得、商业、技术以及现在的 AI。

[原文] [Dan Koe]: so previously on the internet the second part of that how do you succeed in today's world especially as one person that was largely handled by having a personal brand and creating an information product or coaching information and product and coaching they're kind of the same thing just one is one-on-one the other is mass scale

[译文] [Dan Koe]: 以前在互联网上，关于第二部分——即如何在当今世界获得成功，特别是作为一个人——主要是通过拥有个人品牌并创建信息产品或教练业务来解决的。信息产品和教练业务其实是同一类东西，只是一个是“一对一”的，另一个是“大规模”的。

[原文] [Dan Koe]: and that info product could evolve from a simple ebook level one a course level two a cohort level three and a community level four but now since valuebased content and info products are dead I think there's something a bit deeper at play here you still pursue your curiosities and interests and share it with other people but the vessel for doing that is no longer a static PDF a course or a community

[译文] [Dan Koe]: 那个信息产品可以从简单的电子书（一级）演变为课程（二级）、训练营（三级）和社区（四级）。但既然“基于价值的内容”和“信息产品”已死，我认为这里有某种更深层的东西在起作用。你仍然追求你的好奇心和兴趣，并与他人分享，但这样做的载体不再是静态的 PDF、课程或社区了。

章节 3：为何信息产品正在消亡：市场意识与饱和度 (Part 2)

📝 本节摘要：

在本章中，Dan Koe 首先澄清他并不认为信息产品是骗局，它们甚至是传统教育弊端的解药，但由于 AI 降低了创作门槛，取得成果的基准线已被大幅提高。进入 Part 2，他引用传奇文案大师 Eugene Schwartz 的“市场意识五个阶段”理论，解释了市场如何从单纯的“声明”演变为对“机制”的怀疑，最终进入现在的“品牌与归属感”阶段。他指出，我们正处于市场成熟度的最终阶段，普通的课程已无法生存。创作者必须“超越”传统信息产品形式，适应只有 2-3 年的短周期商业模式，并通过快速迭代和独特的个人特质来对抗 AI 带来的同质化竞争。

[原文] [Dan Koe]: now before we continue into the things you're actually here for I want to make something very clear i am not on the jaded side that just thinks all info products are a scam i think they are life-changing in many ways yes sure some are scams obviously i think they are the antidote to the negative aspects of traditional education i.e conformity and getting trained into a job that you hate and not seeing any other option the default path

[译文] [Dan Koe]: 在我们继续进入你们真正关心的内容之前，我想非常清楚地说明一点：我不是那一派愤世嫉俗的人，认为所有的信息产品都是骗局。我认为它们在许多方面是改变人生的。是的，当然，有些显然是骗局，但我认为它们是传统教育负面方面的解药——即从众心理，被训练去从事一份你讨厌的工作，并且看不到其他选择，只能走那条默认的道路。

[原文] [Dan Koe]: i do not think that info products are going away for good i do not think that they are dead what I say in this video will not apply to every single industry or niche but as with any career sector right now especially thanks to AI the baseline that gets results has been raised

[译文] [Dan Koe]: 我不认为信息产品会永远消失，我不认为它们已经死了。我在这个视频里说的话并不适用于每一个行业或利基市场（Niche），但就像现在的任何职业领域一样，特别是因为 AI 的缘故，取得成果的基准线（Baseline）已经被提高了。

[原文] [Dan Koe]: an average person at a low level of development can take the quick and easy route very easily you can tell AI to generate an ebook on this topic to write viral content on this topic to generate some images and assets and call it art and those can make some form of money but those people will never compete with those who understand what's going on in other words it's never been easier to start a mediocre oneperson business but if you don't want to be in the lower class I hate saying that of the creator economy and the lower the lower class absolutely exists you need to understand something very important-

[译文] [Dan Koe]: 一个处于低发展水平的普通人可以非常容易地走捷径。你可以叫 AI 生成一本关于某个主题的电子书，写关于这个主题的病毒式传播内容，生成一些图片和素材并称之为艺术。这些可能能赚点钱，但这些人永远无法与那些理解当下局势的人竞争。换句话说，创办一个平庸的一人企业从未如此简单。但如果你不想处于创作者经济的“底层阶级”——我讨厌这么说，但底层阶级绝对存在——你需要理解一些非常重要的事情。

[原文] [Dan Koe]: so that leads into part two which is why info products are dying and I promise you have to understand this i know this is just theory before we actually get into but you have to change your mind you have to understand what's going on you don't understand by me giving you practical steps if you just want the practical steps and you want to fail then go take this YouTube video paste it into some transcription tool like Eden and go ahead try and follow it and fail

[译文] [Dan Koe]: 这就引出了第二部分，即为什么信息产品正在消亡。我向你保证，你必须理解这一点。我知道在我们进入实际操作之前这只是理论，但你必须改变你的思维，你必须理解正在发生什么。如果我直接给你实操步骤，你是不明白的。如果你只想要实操步骤并且想失败的话，那就把这个 YouTube 视频粘贴到像 Eden 这样的转录工具里，去试着照做然后失败吧。

[原文] [Dan Koe]: info products are dying because markets move through predictable stages of awareness and saturation so Eugene Schwarz legendary copywriter categorized these into five stages at level one when nobody is in the market yet you just state what your product does and that tends to do the job then competitors arrive and you have to make bigger claims-

[译文] [Dan Koe]: 信息产品之所以正在消亡，是因为市场会经历可预测的意识（Awareness）和饱和（Saturation）阶段。传奇文案大师尤金·施瓦茨（Eugene Schwartz）将这些分为五个阶段。在第一级，当市场上还没有人时，你只需要陈述你的产品是做什么的，这通常就管用。然后竞争对手来了，你就必须做出更大的承诺（Claims）。

[原文] [Dan Koe]: then the market gets skeptical so you explain your mechanism so saying I will help you make money online started to sound like a scam and you had to be more specific like implement the two-hour content ecosystem shout out to you if you know what that's from but then competitors copy that mechanism and finally everyone is exhausted by claims altogether and brand starts to be the major differentiator which is happening right now with personal branding

[译文] [Dan Koe]: 然后市场变得怀疑，所以你必须解释你的机制（Mechanism）。所以说“我会帮你在线赚钱”开始听起来像个骗局，你必须更具体，比如“实施两小时内容生态系统”（如果你知道这是哪儿来的，给你点个赞）。但随后竞争对手复制了这个机制，最终每个人都对各种承诺感到疲惫，品牌开始成为主要的差异化因素，这正是现在个人品牌领域正在发生的事情。

[原文] [Dan Koe]: people crave the sense of belonging they get from joining a tribe with a mission and I've talked about that before i'll link a newsletter that I wrote on how your mission is your niche rather than a specific skill or topic that will help you a lot if you don't know that yet but community and authenticity matter more than who has the best sounding product

[译文] [Dan Koe]: 人们渴望通过加入一个有使命的部落（Tribe）来获得归属感。我以前谈过这个，我会链接一篇我写的关于“你的使命就是你的利基市场”的时事通讯，而不是某个特定的技能或话题。如果你还不知道那个，那会帮到你很多。但社区和真实性（Authenticity）比谁的产品听起来最棒更重要。

[原文] [Dan Koe]: the thing is we've hit the final stage of market sophistication across the board with info products so the really really good ones are still going to do really really good but the average ones which is average which is the majority most people are going to do really bad and that also means that since we're kind of like at the top of this level that authenticity in and of itself doesn't make a difference anymore people are just tired of seeing courses and coaching and it sucks because those things are impactful if you're a clear thinker-

[译文] [Dan Koe]: 问题是，我们在信息产品领域已经全面达到了市场成熟度（Market Sophistication）的最终阶段。所以那些真正好的产品仍然会表现得非常好，但平庸的产品——也就是大多数——会表现得很差。这也意味着，既然我们处于这个层级的顶端，真实性本身也不再能带来差异了。人们只是厌倦了看到课程和教练推销，这很糟糕，因为如果你是一个思路清晰的人，这些东西其实是很有影响力的。

[原文] [Dan Koe]: but there's more to this the select few who are smart enough to transcend info products as a whole will be the ones who win now transcending doesn't mean that you just leave them behind it means that you evolve to the next level and integrate them because education and learning as a whole is just never going to go away but since you are competing in the space as one single person things can become saturated quite quickly so what I'm going to tell you isn't going to be secure for long because the next level is just around the corner-

[译文] [Dan Koe]: 但不仅如此，只有少数聪明到能够超越（Transcend）信息产品整体的人才会赢。现在的“超越”并不意味着你直接抛弃它们，而是意味着你进化到下一个层级并整合它们，因为教育和学习作为一个整体永远不会消失。但既然你是作为一个单独的个体在这个空间竞争，事情会很快变得饱和。所以我要告诉你的东西也不会长期安全，因为下一个层级就在拐角处。

[原文] [Dan Koe]: info products didn't last that long maybe like a decade 10 years 15 years and the next phase isn't going to even last that long maybe two to three years and who knows what business is going to look like after that we will be building for tomorrow rather than building for a year from now imagine that that speed of iteration is just going to continue to pick up so you have to be very speedy because that's the main advantage of being one person right speed and adaptability

[译文] [Dan Koe]: 信息产品并没有持续太久，大概十年，10年到15年。而下一个阶段甚至不会持续那么久，也许两到三年。谁知道那之后的商业会是什么样子？我们将为明天而建设，而不是为一年后而建设。想象一下，那种迭代速度只会继续加快，所以你必须非常迅速，因为那是作为个体的主要优势，对吧？速度和适应性。

[原文] [Dan Koe]: you don't have all of this overhead you don't have this team you can pick up and change things tomorrow you must constantly be moving and iterating if you want to reach the escape velocity that actually gives you the advantage that can't be taken away from from one person what I mean is moving beyond the one person business after you've seen a good amount of success because you'll just be competing with the same amount of people forever

[译文] [Dan Koe]: 你没有那些开销，你没有团队，你可以明天就收拾东西做出改变。你必须不断移动和迭代，如果你想达到逃逸速度（Escape Velocity），那才能给你带来无法被夺走的优势。我的意思是，在你获得相当数量的成功后，超越一人企业的范畴，否则你将永远和同样数量的人竞争。

[原文] [Dan Koe]: and of course AI is just going to continue to make it easier and easier to copy the front runners so you're not going to be a front runner for long i see this with my content so to say for the longest time i'm not like this crazy guy who just creates all these trends but once I have like an original idea for once it gets copied very quick and then it doesn't even seem like an original idea anymore and that that time from something being original to being non-original is just happening like really really fast-

[译文] [Dan Koe]: 当然，AI 只会继续让复制领跑者变得越来越容易，所以你不会长时间处于领跑地位。我在我的内容上看到了这一点。可以说在很长一段时间里，我并不是那种疯狂创造所有趋势的人，但一旦我有了一个原创想法，它很快就会被复制，然后它看起来甚至不再像是一个原创想法了。从原创到非原创的时间间隔正在变得真的非常非常快。

[原文] [Dan Koe]: but there's good news here most people just don't do anything that sounds harsh but you're probably in an internet echo chamber of like ambitious people if you're watching my videos you're probably in that echo chamber but the average person just still treats AI as like somewhere to ask questions or they hate AI and that may never change because the average person doesn't use their free time to learn and explore

[译文] [Dan Koe]: 但这里有好消息。大多数人根本什么都不做。这话听起来很刺耳，但你可能处于一个充满野心的人的互联网回声室（Echo Chamber）里。如果你在看我的视频，你可能就在那个回声室里。但普通人仍然只把 AI 当作提问的地方，或者他们讨厌 AI。这可能永远不会改变，因为普通人不会利用他们的空闲时间去学习和探索。

[原文] [Dan Koe]: the average person just thinks that they can do one thing see some success then do it for the rest of their life and then never do anything again because they were sold this elucory retirement where all of their efforts pay off and they can just chill for the rest of their life and we all know that's not meaningful at all the mechanical or linear way of life is not something to bet your future on because meaning is generated from struggle status and curiosity the day you stop following one of those drives is the day that your life continues to get considerably worse-

[译文] [Dan Koe]: 普通人只是认为他们可以做一件事，看到一些成功，然后余生都做这个，再也不做其他事了。因为他们被兜售了这种虚幻的退休观念，认为他们所有的努力都会得到回报，然后他们可以在余生里放松。如果你知道那根本没有意义。机械或线性的生活方式不是你应该押注未来的东西，因为意义产生于挣扎、地位和好奇心。当你停止追随这些驱动力之一的那一天，就是你的生活开始变得相当糟糕的那一天。

章节 4：教育产品的未来——学习体验 (Part 3)

📝 本节摘要：

在本章中，Dan Koe 探讨了教育产品的未来形态。他首先引用自己的书《Purpose and Profit》，指出教育的本质不再是向权威学习标准化的生存技能，而是寻找拥有共同愿景的领路人。他坚信创作者经济是比传统学校更有效的“基于兴趣的教育系统”。然而，他强调传统的“静态课程”（如10小时的视频库）因效率低下和完成率低，已无法满足市场需求。未来的教育产品将是“学习体验（Learning Experiences）”——即利用 AI 打造“第二大脑”，让用户以互动的形式汲取创作者的知识。这种模式出售的是独特的好奇心与自我提升，与学校教授的社会运作技能有着本质区别。

[原文] [Dan Koe]: and finally that leads to part three which is the future of education products and I want to start this off with a quote from my book Purpose and Profit that's free to read on my Substack

[译文] [Dan Koe]: 最后这引出了第三部分，即教育产品的未来。我想用我那本《目的与利润》（Purpose and Profit）中的一段引言来开始，这本书在我的 Substack 上可以免费阅读。

[原文] [Dan Koe]: it's no longer about sitting in front of a government-trained expert and learning the same thing as everyone else to end up with a soontobe irrelevant skill stack it's about finding someone you relate with someone with a shared vision for the future

[译文] [Dan Koe]: 这不再是关于坐在一个受过政府培训的专家面前，学习和其他人一模一样的东西，最终得到一堆即将过时的技能栈。而是关于找到一个你能产生共鸣的人，一个对未来有着共同愿景的人。

[原文] [Dan Koe]: now if you've watched my videos you know I've always held this firm belief even when everyone else thinks that information products are a scam that the creator economy is this interestbased education system that is far more effective than traditional schooling at teaching people the skills that are actually relevant right now,

[译文] [Dan Koe]: 如果你看过我的视频，你知道我一直坚定地持有这个信念——即使其他人都认为信息产品是个骗局——那就是创作者经济是一个基于兴趣的教育系统，它在教授人们当下真正相关的技能方面，比传统学校教育有效得多。,

[原文] [Dan Koe]: I believe that people learn more faster when they learn it from someone that they relate with i believe that anyone can follow four to five people on a topic and become very good at that thing very fast

[译文] [Dan Koe]: 我相信当人们向自己有共鸣的人学习时，学得更多也更快。我相信任何人只要关注某个主题下的四到五个人，就能非常快地擅长那件事。

[原文] [Dan Koe]: i still hold the belief that there is knowledge and experience that only you can acquire and I think it's noble to both acquire it and pass it down but the format or vessel of how we pass down that knowledge needs to evolve as it always has from speaking by the fire to sending letters to building libraries to the day everything changed when the internet was born

[译文] [Dan Koe]: 我仍然坚信，有些知识和经验是只有你能获得的，而且我认为既获取它又将其传承下去是高尚的。但是我们传承这些知识的格式或载体（Vessel）需要进化，就像它过去一直那样——从围着火堆谈话，到寄信，到建立图书馆，直到互联网诞生的那一天一切都改变了。

[原文] [Dan Koe]: static courses don't cut it anymore and I mean they do but it because it's not like they just go to zero one day but the general market sentiment is burnt out

[译文] [Dan Koe]: 静态课程已经不够用了。我的意思是它们还是有用的，并不是说有一天它们就彻底归零了，但整体的市场情绪已经对此感到倦怠。

[原文] [Dan Koe]: a 10-hour video library where someone just like sits down and watches it for 10 hours isn't something that people want that much anymore it feels slow and they know that there is something out there that is more efficient,

[译文] [Dan Koe]: 一个 10 小时的视频库，让人坐下来看上 10 个小时，这不再是人们那么想要的东西了。它让人感觉很慢，而且他们知道外面有更高效的东西。,

[原文] [Dan Koe]: plus it doesn't help that 90% of people that buy a course don't actually go through it and don't even get results from it

[译文] [Dan Koe]: 另外，90% 购买课程的人实际上并没有学完它，甚至没有从中获得结果，这也无济于事。

[原文] [Dan Koe]: and now with AI anyone can just generate that information if they know what to ask which is kind of unlikely because why would they be interested in the info product in the first place if they knew what to ask

[译文] [Dan Koe]: 而现在有了 AI，任何人只要知道该问什么，就能生成那些信息。这其实不太可能发生，因为如果他们知道该问什么，他们当初为什么还要对那个信息产品感兴趣呢？

[原文] [Dan Koe]: that said the future of education in my eyes is learning experiences rather than static courses you're not only selling information anymore you're practically selling a second version of your mind

[译文] [Dan Koe]: 话虽如此，我眼中的教育未来是学习体验（Learning Experiences）而非静态课程。你不再仅仅是出售信息，实际上你是在出售你大脑的第二个版本（Second Version of Your Mind）。

[原文] [Dan Koe]: you're selling your coaching services so to say but you aren't there instead you pass off everything you know to the AI and let people learn at their own speed

[译文] [Dan Koe]: 可以说你是在出售你的教练服务，但你人并不在那里。相反，你把你所知道的一切交给 AI，让人们按照自己的速度学习。

[原文] [Dan Koe]: now the question here is like oh but what about schools that are implementing AI to teach like this aren't you competing with them,

[译文] [Dan Koe]: 现在这里的问题是，“噢，但是那些正在应用 AI 进行这种教学的学校呢？你不是在跟他们竞争吗？”,

[原文] [Dan Koe]: no because schools teach people what they need to operate within society preferably you're teaching people something that very few people know about and schools wouldn't even think to teach you are placing a price tag on your own curiosity and self-improvement

[译文] [Dan Koe]: 不，因为学校教人们的是在社会中运作所需的东西。而理想情况下，你教给人们的是极少数人知道的东西，是学校甚至根本想不到去教的东西。你是在为你自己的好奇心和自我提升标上价格。

章节 5：AI工作流与新工匠时代的学徒制 (Part 4)

📝 本节摘要：

在本章中，Dan Koe 深入探讨了如何将 AI 融入工作流（Workflow）以创造真正的价值。他以自己为软件产品“Eden”构建帮助中心的经历为例，展示了如何利用 Claude 等工具在极短时间内生成高质量、交互式的知识库。他进而将这一概念延伸至教育产品：未来的课程不应是单向传输，而应是“交互式聊天机器人”引导下的学徒制（Apprenticeship）复兴。就像铁匠手把手教徒弟一样，AI 能够提供即时反馈，纠正错误，从而打破工业化时代标准化的“讲座模式”，带领我们进入“工匠的回归（Return of the Artisan）”时代。

[原文] [Dan Koe]: so that leads into part four which is how this actually works ai is great for utility based tasks but not so much for meaning based tasks that is unless you find a way to work it into your workflow in a meaningful way which I plan to talk about i plan to do a video on the future of writing but that will really apply to almost any skill it's worth watching even if you're not a writer

[译文] [Dan Koe]: 这就引出了第四部分，即这到底是如何运作的。AI 非常擅长实用型任务（Utility-based Tasks），但不太擅长意义型任务（Meaning-based Tasks）。除非你能找到一种方法，将其有意义地融入你的工作流中——我计划谈谈这个，我打算做一个关于写作未来的视频，但这实际上适用于几乎任何技能，即使你不是作家也值得一看。

[原文] [Dan Koe]: as an example I had AI do a ton of writing for me last month i'm talking like 30 articles in 2 hours but this isn't the typical writing that I would do in my newsletters that I derive a lot of meaning from because I would have to be a lot more critical of what the AI writes

[译文] [Dan Koe]: 举个例子，上个月我让 AI 为我写了大量的文章，我是说在 2 小时内写了 30 篇文章。但这并不是那种我会从中获得很多意义的、通常在我的时事通讯里写的文章，因为对于那种文章，我必须对 AI 写的内容更加挑剔。

[原文] [Dan Koe]: so for this little project where I generated these 30 articles I was building a help center for Eden for my software that way I could have the support agent or future support agents reference that as a knowledge base when they have questions or they can ask questions to it because you can just ask questions with AI

[译文] [Dan Koe]: 所以，对于这个生成了 30 篇文章的小项目，我实际上是在为我的软件 Eden 构建一个帮助中心。这样我就可以让现在的支持代理或未来的支持代理将其作为一个知识库来参考，当他们有问题时，或者他们可以直接向它提问，因为有了 AI 你可以直接提问。,

[原文] [Dan Koe]: so rather than reading through all of those 30 articles the support agent can just surface the right answer when they need it and since I wrote these and I have them all inside of a AI project I can just add to them at any time whenever we release a new feature I can just be like "Hey I need to write a help center article for this here's exactly what it does ask me clarifying questions if you need it's going to pull from the other help center articles and present like an outline for it and then I'm going to be like "Okay looks good fill it in."

[译文] [Dan Koe]: 因此，支持代理不需要通读所有那 30 篇文章，只需在需要时调出正确答案即可。而且因为这些是我写的，并且我都把它们放在一个 AI 项目里，我可以随时添加内容。每当我们发布新功能时，我就可以说：“嘿，我需要为此写一篇帮助中心文章，这是它的具体功能，如果你需要可以问我澄清问题。”它会从其他帮助中心文章中提取信息，呈现一个大纲，然后我会说：“好的，看起来不错，填充内容吧。”

[原文] [Dan Koe]: And then I'm going to read over that and make sure it's all accurate which is funny because all of the anti-AI people they always say like "Oh AI makes so much mistakes." Just read through and correct the mistakes and that still saves you a ton of time that doesn't mean that AI isn't good

[译文] [Dan Koe]: 然后我会通读一遍，确保一切准确。这很有趣，因为所有反 AI 的人总是说：“噢，AI 会犯很多错误。”你只要读一遍并纠正错误就行了，这仍然能为你节省大量时间，这并不意味着 AI 不好。,

[原文] [Dan Koe]: and the other thing here is that we use Intercom which is an incredible software they are on the front lines i'm actually surprised of how such a large corporation can change things so fast because they have Finn their AI agent which can now reference this knowledge base from our website and answer questions before our support agent does which helps resolve the like redundant questions where there doesn't need to be a human in the loop

[译文] [Dan Koe]: 另外还有一件事，我们使用的是 Intercom，这是一个不可思议的软件，他们处于前沿阵地。我真的很惊讶这么大的一家公司能改变得这么快，因为他们有 Finn——他们的 AI 代理，它现在可以引用我们要网站上的这个知识库，并在我们的支持代理介入之前回答问题。这有助于解决那些不需要人类介入（Human in the loop）的冗余问题。

[原文] [Dan Koe]: and if you're interested in how I did this I really just went into Claude and I asked it "Hey go and research how other big companies like Notion or Miro or other companies structure their help center and propose a list of all the articles I need here's information about my company here's the features we have."

[译文] [Dan Koe]: 如果你对我怎么做这个感兴趣，我实际上只是进入 Claude，然后问它：“嘿，去研究一下其他大公司像 Notion 或 Miro 或其他公司是如何构建他们的帮助中心的，并提议一个我需要的所有文章的列表。这是关于我公司的信息，这是我们拥有的功能。”

[原文] [Dan Koe]: And then it spat out a list and he's like "Okay do you want me to go through and write these?" I'm like "Yes but ask clarifying questions along the way so that they're accurate do not make assumptions." And then I just spent like an hour or two going through answering the questions and all of the articles were spit out and two hours sounds like a lot of time but 30 articles 30 decent articles takes a long time to write and it's just annoying mind-numbing answering questions with the AI is like kind of more enjoyable it's kind of like a game it's fun

[译文] [Dan Koe]: 然后它吐出了一个列表，它问：“好的，你要我逐一写出来吗？”我说：“是的，但在这个过程中要问澄清问题，以确保准确性，不要做假设。”然后我只花了一两个小时回答问题，所有的文章就都吐出来了。两个小时听起来很多，但写 30 篇文章——30 篇像样的文章——需要很长时间，而且很烦人、令人麻木。而与 AI 一起回答问题则更令人愉快，有点像个游戏，很有趣。,

[原文] [Dan Koe]: so outside of the help center just take that same concept and apply it to courses or coaching or info products imagine a course but the course material was actually a knowledge base and the chatbot that you have isn't for support the chatbot instead is there to help people learn practice and implement the knowledge base or the course that's not on the front end that's not something that people go through they learn it in a more interactive manner

[译文] [Dan Koe]: 所以，除了帮助中心之外，就把同样的概念应用到课程、教练或信息产品上。想象一个课程，但课程材料实际上是一个知识库，而你拥有的聊天机器人不是为了提供客服支持，相反，它是为了帮助人们学习、练习并实施那个知识库或课程。这不在前端展示，不是人们（被动）浏览的东西，他们是以一种更加互动的方式来学习它。

[原文] [Dan Koe]: the thing here is that an AI helping you do something like write a newsletter or learn to write or write social media content kind of like a coach that's sitting next to you and correcting you and helping you learn is much more effective than the course itself

[译文] [Dan Koe]: 这里的关键是，一个 AI 帮助你做某事——比如写时事通讯，或学习写作，或写社交媒体内容——就像一个坐在你旁边的教练，纠正你并帮助你学习，这比课程本身有效得多。

[原文] [Dan Koe]: and so the distinction here is everyone thinks they should go and build the next thing that does all of it for you right the agent that just writes all of your social media content when I don't think that's the way to go right we're still talking about education products here and I think those are inherently more valuable because people have the drive to learn and it's just a valuable thing to do to think that AI is just going to make learning irrelevant is kind of silly

[译文] [Dan Koe]: 这里的区别在于，每个人都认为他们应该去构建下一个能为你包办一切的东西，对吧？那个能写完你所有社交媒体内容的代理。但我不认为那是正确的方向。我们在这里谈论的仍然是教育产品，我认为这些本质上更有价值，因为人们有学习的动力，而且做这件事本身就有价值。认为 AI 会让学习变得无关紧要，这有点傻。

[原文] [Dan Koe]: so this is what I mean by learning experiences they're actually interacting they're getting feedback they're doing the thing with guidance that's the main differentiator that's the main value proposition because learning by doing is the best way to learn so hopefully people just aren't stuck in tutorial hell anymore going through endless tutorials and courses they come away from your quote unquote learning experience with something they a final product just by nature of how you go through it because a lot of people that go through a course aren't actually going to do the thing

[译文] [Dan Koe]: 这就是我所说的“学习体验”。他们实际上在互动，在获得反馈，在指导下做事。这是主要的差异化因素，这是主要的主张价值，因为在实践中学习（Learning by doing）是最好的学习方式。希望人们不再被困在“教程地狱”（Tutorial Hell）里，无休止地看教程和课程。他们通过你的“学习体验”能够带着某种成果——一个最终产品离开，这仅仅取决于你通过它的方式，因为很多上课程的人实际上并不会去实践。,

[原文] [Dan Koe]: the other thing here is that this isn't new before mass education existed this is exactly how knowledge was passed down through apprenticeship a blacksmith didn't hand his apprentice a manual and just say "Figure it out." He worked alongside him corrected his grip in real time and pointed out mistakes as they happened

[译文] [Dan Koe]: 还有一点是，这并不是什么新鲜事。在大众教育存在之前，这正是知识通过学徒制（Apprenticeship）传承的方式。一个铁匠不会扔给学徒一本手册然后说：“自己搞定。”他会和学徒一起工作，实时纠正他的握法，并在错误发生时指出来。

[原文] [Dan Koe]: this is why I continue saying that we're going through the return of the artisan or the next renaissance because we're kind of looping back to a lot more meaningful things we're kind of correcting the mistakes that came with industrialization because after that period of apprenticeship we industrialized education we needed to train thousands of workers quickly so we created the lecture model one teacher many students standardized curriculum it's efficient for scale but it's terrible for actually learning but it turned out to be great for indoctrinating

[译文] [Dan Koe]: 这就是为什么我一直说我们正在经历“工匠的回归”（Return of the Artisan）或下一个文艺复兴。因为我们正在某种程度上回溯到更多有意义的事情上，我们正在纠正工业化带来的错误。因为在那个学徒制时期之后，我们工业化了教育，我们需要快速培训成千上万的工人，所以我们创造了“讲座模式”（Lecture Model）——一个老师，许多学生，标准化的课程。这对规模化来说很高效，但对实际学习来说很糟糕，不过事实证明它对灌输（Indoctrinating）很有效。,

[原文] [Dan Koe]: so for the first time since the apprenticeship model we can have personalized interactive guidance at scale this won't click yet for people that just think AI is the worst thing in the world because they don't see this as an option they see AI as a thing that just does everything and removes all of the meaningful things from our lives but that is a choice

[译文] [Dan Koe]: 所以，这是自学徒制模式以来，我们第一次能够大规模地拥有个性化的、互动的指导。对于那些认为 AI 是世界上最糟糕事物的人来说，这一点还没法理解，因为他们不把这看作一个选项。他们把 AI 看作是一个包办一切并从我们生活中移除所有有意义事物的东西，但这其实是一种选择。

[原文] [Dan Koe]: so if I were to do this as an example I have my course the 2-hour writer i would create the modules for it and that would turn into a knowledge base this is already done since I have the course so you don't really skip that process and then I would build some kind of interactive chatbot i don't know exactly what it would look like i'm not going to do this i haven't done this i'm building two companies right now but if I were still a oneperson business then this is probably something that I would take seriously

[译文] [Dan Koe]: 举个例子，如果我要做这件事，我有我的课程“2小时作家（The 2-Hour Writer）”。我会为其创建模块，这会变成一个知识库。这一步已经完成了，因为我有这个课程，所以你实际上并没有跳过那个过程。然后我会构建某种交互式聊天机器人。我不知道具体会是什么样子，我不会去做这个，我也还没做，因为我现在正在建立两家公司。但如果我仍然是一个一人企业，这可能是我会认真对待的事情。,

[原文] [Dan Koe]: so I built something like a small software right and this would take me a bit because I'm not a programmer and I understand that the programming or vibe coding tools today still require you to learn a decent amount if you don't want to uh make a mistake and then not be able to solve it and then either have to hire someone or just quit so you're going to have to learn but for something like this an interactive chatbot I think this is one of the simpler things that you can do

[译文] [Dan Koe]: 所以我会构建一个类似小型软件的东西，对吧？这会花我一点时间，因为我不是程序员，而且我明白今天的编程或“氛围编码（Vibe Coding）”工具仍然需要你学习相当多的东西，如果你不想犯了错却无法解决，然后不得不雇人或者直接放弃的话。所以你还是得学。但对于像交互式聊天机器人这样的东西，我认为这是你能做的比较简单的事情之一。

[原文] [Dan Koe]: so in my example the software would have like three tabs there would be learn practice and create and each of those would have their own prompts which we'll talk about in a bit so there'd be a learning prompt that guides people through how to learn or there'd be multiple prompts on each page so people can click in order and kind of go through the interactive lessons I guess you could say

[译文] [Dan Koe]: 所以在我的例子中，这个软件会有大概三个标签页：学习（Learn）、练习（Practice）和创造（Create）。每一个都会有它们自己的提示词（Prompts），我们稍后会谈到。所以会有一个学习提示词，引导人们如何学习；或者每个页面会有多个提示词，这样人们可以按顺序点击，可以说就是通过这种方式完成互动式课程。,

[原文] [Dan Koe]: and then in the practice tab it would be kind of the same thing it'd be prompts that take from the lessons and tell them to try something and then grades them on it and then there would be the create tab which is again kind of the same thing

[译文] [Dan Koe]: 然后在练习标签页，也是类似的东西。它会有提取自课程的提示词，告诉他们尝试做点什么，然后给他们打分。接着是创造标签页，同样也是类似的东西。

章节 6：微型SaaS——信息产品的新形态 (Part 5)

📝 本节摘要：

在本章中，Dan Koe 提出了信息产品的进化方向：微型SaaS（Micro-SaaS）。他认为，虽然教育永远是人类的刚需，但传统的电子书或课程形式将逐渐被“具有软件形态”的产品所取代。与其让用户下载电子书，不如让他们使用一个能模拟场景或提供实时反馈的应用程序（例如“模拟与女孩聊天”的机器人或“生产力AI”）。他详细解释了如何将优质的提示词（Prompts）转化为系统指令（System Instructions），并驳斥了“套壳（Wrapper）是作弊”的观点——在AI云时代，所有软件本质上都是套壳，真正的核心竞争力在于你编写的系统提示词（包括AI的个性、知识边界和行为规则）。

[原文] [Dan Koe]: so this leads into part five which is how to build a micro SAS or software as a service and this is going to be non-exhaustive so again I don't think that info products are going to be dead completely anytime soon education is just too important for the human brain and choosing what to be educated on based on goals you derived for yourself is still one of the last moes learning is too foundational to the human experience to ever be fully commoditized

[译文] [Dan Koe]: 这就引出了第五部分，即如何构建微型 SaaS（Micro-SaaS）或“软件即服务”。这部分内容不会面面俱到。再次重申，我不认为信息产品会很快彻底消亡。教育对人类大脑来说太重要了，而根据你自己设定的目标选择受教育的内容，仍然是仅存的护城河（Moats）之一。学习是人类体验的基础，永远无法被完全商品化。

[原文] [Dan Koe]: with that said I think that info products are going to look more like software over the next few years rather than having an ebook to download you have a website to visit or an app to install and idea just came to mind i feel like a lot of the course platforms are going to pivot in some large way to help people create courses better right cuz they're all implementing agents and things that you can use to help you like build the course

[译文] [Dan Koe]: 话虽如此，我认为在接下来的几年里，信息产品的形态将看起来更像软件。不再是让你下载一本电子书，而是让你访问一个网站或安装一个应用程序。我刚才突然想到一个主意，我觉得很多课程平台将会进行某种大幅度的转型，以帮助人们更好地制作课程，对吧？因为它们都在部署代理（Agents）和各种工具来帮助你构建课程。

[原文] [Dan Koe]: but what about on the end user how are they how is the AI going to bring value to the end user so if you want to get into that industry of building a course or information product platform then help people do this rather than having an ebook to download you would have a website to visit or an app to install

[译文] [Dan Koe]: 但对于终端用户呢？他们怎么样？AI 如何为终端用户带来价值？所以，如果你想进入构建课程或信息产品平台的行业，那就帮助人们做到这一点——不再是提供一本可下载的电子书，而是提供一个可访问的网站或可安装的应用程序。

[原文] [Dan Koe]: i have a few business friends who are already doing this i know one that created an offer creation app that helps you identify your best ideas turn them into a compelling offer and go beyond that as another example rather than selling something like a how to talk to girls ebook course or coaching program you create a chatbot that simulates them talking to girls this is a really this is a copout example but it like teaches you how to text right that's one very profitable industry which is unfortunate

[译文] [Dan Koe]: 我有几个经商的朋友已经在做这件事了。我知道有一个人创建了一个“报价创建应用（Offer Creation App）”，它帮助你识别你最好的想法，将其转化为引人注目的报价，甚至更多。再举个例子，与其通过电子书、课程或教练项目来教人“如何跟女孩说话”，不如创建一个模拟与女孩对话的聊天机器人。这其实是个有点偷懒的例子，但它就像教你如何发短信，对吧？这是一个非常暴利的行业，虽然这有点不幸。

[原文] [Dan Koe]: but another example is rather than a productivity course you create an AI that helps them identify their vision and outline their priority tasks and gives them notifications when things aren't complete and it can even be integrated into like a simple to-do app but that's just much more enticing than something like buy my course

[译文] [Dan Koe]: 但另一个例子是，与其做一个生产力课程，不如创建一个 AI，帮助他们识别愿景，列出优先任务，并在事情未完成时发出通知，它甚至可以集成到一个简单的待办事项应用中。这比“买我的课程”这种东西要诱人得多。

[原文] [Dan Koe]: now if you've been following any of my videos at all or if you've seen the prompts that I've given out you kind of know what I'm getting at here so any of the prompts that I've sent to my email list I'll link some of those in the description those could easily be turned into a micros software you just have to create a UI for those things and set that as the system instructions

[译文] [Dan Koe]: 如果你一直关注我的视频，或者如果你见过我发出的提示词（Prompts），你就大概知道我想表达什么了。我发给邮件列表的任何提示词（我会在描述栏里放一些链接），都可以很容易地转化为微型软件。你只需要为这些东西创建一个用户界面（UI），并将其设置为系统指令（System Instructions）。

[原文] [Dan Koe]: i've also taught how to create good prompts in my video how to use AI better than 99% of people i think it's a few videos ago but these would become the system prompts of your little AI app so rather than creating a very general chat GBT you create a hyperspecific chat or software that helps people learn practice and do the thing you were teaching about in the first place with the info product

[译文] [Dan Koe]: 我在之前的视频《如何比 99% 的人更好地使用 AI》中也教过如何创建好的提示词，我想那是几个视频之前的事了。但这些将成为你的小型 AI 应用的系统提示词。所以，与其创建一个非常通用的 ChatGPT，你创建的是一个超特定（Hyperspecific）的聊天机器人或软件，帮助人们学习、练习并完成你原本想在信息产品中教授的事情。

[原文] [Dan Koe]: the question here is "But Dan isn't building a chat GPT wrapper cheating?" Well by that logic building anything on the internet is cheating type form a billion-dollar company is just an HTML wrapper cursor is a GPT wrapper any info product you build is wrapped by the platform you build it on and if AI is like the next cloud solution which I think it is every piece of software on the internet will be a wrapper so yes as one person who has to be savvy with their resources and use thirdparty tools a chat GBT rapper is a great way to go

[译文] [Dan Koe]: 这里的问题是：“但是 Dan，构建一个 ChatGPT 的套壳（Wrapper）难道不是作弊吗？”好吧，按照这个逻辑，在互联网上构建任何东西都是作弊。Typeform 这家十亿美元的公司只是一个 HTML 套壳；Cursor 是一个 GPT 套壳；你构建的任何信息产品都是被你构建它的平台所包裹（Wrap）的。如果 AI 就像下一个云解决方案（我认为它是），那么互联网上的每一个软件都将是一个“套壳”。所以是的，作为一个必须精明利用资源和第三方工具的个人，做一个 ChatGPT 套壳是一条很棒的路。

[原文] [Dan Koe]: so you create the course kind of like you would the knowledge base for a help center you build out all the articles you practically create the course and then you create what's called a system prompt or multiple of these so like we just talked about a system prompt is a set of instructions you give to an AI before it talks to anyone it defines the AI's personality knowledge boundaries and behavior rules you think of this as programming the AI's identity

[译文] [Dan Koe]: 所以你创建课程，就像为帮助中心创建知识库一样。你构建所有的文章，实际上就是创建了课程，然后你创建一个所谓的系统提示词（System Prompt）或多个系统提示词。正如我们刚才谈到的，系统提示词是你在一开始给 AI 的一套指令，在它与任何人交谈之前。它定义了 AI 的个性、知识边界和行为规则。你可以把这看作是在为 AI 的身份（Identity）编程。

[原文] [Dan Koe]: for example if you're creating an AI writing coach your system prompt might include the AI's role so how the AI should act its instructions what exactly it should do step by step its knowledge base so all of your frameworks processes and examples its boundaries what it should and shouldn't help with and its personality so how it talks what tone it uses how harsh or supportive it is

[译文] [Dan Koe]: 例如，如果你正在创建一个 AI 写作教练，你的系统提示词可能包括：AI 的角色（Role），即 AI 应该如何表现；它的指令（Instructions），即它具体应该一步步做什么；它的知识库（Knowledge Base），即你所有的框架、流程和案例；它的边界（Boundaries），即它应该帮助什么，不应该帮助什么；以及它的个性（Personality），即它如何说话，使用什么语气，是严厉还是支持性的。

[原文] [Dan Koe]: and the prompt is what makes your AI different from everyone else's it's your specific knowledge your frameworks and your voice that can help thousands of people at once now can people steal this probably but they could have stolen anything you build that's just like never a valid response so what if they steal my idea again most people just don't do anything

[译文] [Dan Koe]: 这个提示词正是让你的 AI 与众不同的地方。它是你的具体知识（Specific Knowledge）、你的框架和你的声音，可以同时帮助成千上万的人。现在，人们能偷走这个吗？可能吧，但他们可以偷走你构建的任何东西，这永远不是一个有效的反驳理由。“如果他们偷了我的想法怎么办？”再说一次，大多数人根本什么都不会做。

章节 7：如何构建与独特优势：具体知识是最后的护城河 (Part 6 & 结语)

📝 本节摘要：

在这最后一章中，Dan Koe 介绍了构建微型软件的工具（如 Replit、Cursor 和 Claude Code），但他同时泼了一盆冷水：你仍然需要学习和试错，AI 并非能仅凭一句话就完美执行所有任务的神奇按钮。他强调，技能习得的过程必然伴随着挫折，就像学骑自行车一样。

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更为重要的是，他探讨了在 AI 时代个人竞争优势的核心来源。引用 Naval Ravikant 的“具体知识（Specific Knowledge）”概念，Dan 指出 AI 其实让深度的人类知识变得更有价值，而非更低。因为只有通过常年的痴迷与钻研，你才能拥有无法被复制的“品味”和“细微差别”，从而写出别人想不到的提示词。最后，他总结道：不要试图做 AI 做不了的事（必败之局），而要去做只有你会想到用 AI 去做的事。

[原文] [Dan Koe]: and now part six how to actually build the software and you just use a tool like Replet or Cursor or you can even try Claude Code which is a terminal app and I haven't done this but inside of Claude there's like a code tab that you can click on so maybe try that

[译文] [Dan Koe]: 现在进入第六部分，如何实际构建软件。你可以使用像 Replit 或 Cursor 这样的工具，或者你甚至可以尝试 Claude Code，那是一个终端应用。我还没试过那个，但在 Claude 内部有一个代码标签页你可以点击，所以也许可以试试那个。

[原文] [Dan Koe]: and the thing here is that yes you will have to learn how to use this right we've we've heard the AI hype and we know that AI just at least now isn't this thing that just solves all of our problems and lets us do nothing and just can execute commands exactly how we ask

[译文] [Dan Koe]: 这里的关键是，是的，你必须学习如何使用这些工具，对吧？我们都听过关于 AI 的炒作，我们知道 AI——至少现在——并不是那个能解决我们所有问题、让我们什么都不用做、且能完全按照我们的要求执行命令的东西。

[原文] [Dan Koe]: i don't think it can ever do that right cuz how can you get so much context into one sentence right you can say "Hey create this YouTube video for me." How is it going to know what kind of YouTube video what kind of this what kind of this how is it structured what's the pacing what's the tone how long what are all of the ideas that you're going to include in there is it just going to assume those and make those up and then you're going to put it under your name that's not how this stuff works

[译文] [Dan Koe]: 我认为它永远也做不到那样，对吧？因为你怎么能在通过一句话里提供那么多背景信息呢？你可以说“嘿，帮我做个 YouTube 视频”。它怎么知道是什么样的 YouTube 视频？什么样的这个？什么样的那个？结构是怎样的？节奏如何？语气怎样？多长？你要包含在里面的所有想法是什么？难道它要假设这些并编造出来，然后你把它署上你的名字吗？这东西不是这么运作的。

[原文] [Dan Koe]: so the best way to learn something like this is to one just start tinkering and experimenting once you start tinkering and experimenting then start watching YouTube tutorials on how to use those things and you have to have a project that you're building toward you have to have an idea for this quote unquote info product or evolved info product that you're building

[译文] [Dan Koe]: 所以学习这类东西最好的方法，第一就是开始捣鼓（Tinkering）和实验。一旦你开始捣鼓和实验，然后开始看关于如何使用这些东西的 YouTube 教程。而且你必须有一个你正在构建的项目，你必须对这个所谓的“信息产品”或“进化版信息产品”有一个构想。

[原文] [Dan Koe]: and then when you watch the YouTube tutorials they're not going to be about how to build that so you're going to have to adapt and apply what they teach to what you're doing and if you get stuck you can just ask AI how to do specific things i do this all the time right now i literally ask it how to do things in Photoshop or framer all the time and it pulls from the help centers of those things or forums

[译文] [Dan Koe]: 然后当你看 YouTube 教程时，它们不会是教你怎么构建那个特定东西的，所以你必须通过调整，把他们教的内容应用到你正在做的事情上。如果你卡住了，你可以直接问 AI 如何做具体的事情。我现在一直这么做，我真的是一直在问它如何在 Photoshop 或 Framer 里做事情，它会从那些软件的帮助中心或论坛里提取信息。

[原文] [Dan Koe]: an example of what you can do here is you can just ask like give me a comprehensive guide on how to vibe code correctly and then you can ask it to create a comprehensive guide on what you're trying to build right how create a comprehensive guide on building this AI chat app with these many tabs on this specific topic with this knowledge base ask clarifying questions on the product if you need it and I'm one singular person with this budget so on and so forth and you just converse

[译文] [Dan Koe]: 你在这里可以做的一个例子是，你可以直接问：“给我一份关于如何正确进行‘氛围编码（Vibe Code）’的综合指南”。然后你可以让它为你想要构建的东西创建一份综合指南，对吧？“创建一份关于构建这个 AI 聊天应用的综合指南，它有这么多标签页，关于这个特定主题，使用这个知识库。如果你需要，请针对产品问我澄清问题。我是一个人，预算是多少等等。”然后你就跟它对话。,

[原文] [Dan Koe]: now the thing here is that this is just like any other skill right you don't start riding a bike immediately you kind of fall off and then you try again and it gets frustrating everyone's in this like like super they need the quick result really fast if they don't get results the first time around then they quit but that's not how skill acquisition works you're going to feel weird you're going to feel overwhelmed you're going to feel like you're not making progress for a bit that's just how it goes you're going to have to build three to four apps before you feel like you can actually put a price tag on one

[译文] [Dan Koe]: 这里的关键是，这就像任何其他技能一样，对吧？你不会立刻就开始骑自行车，你会摔下来，然后再试一次，这会让人沮丧。每个人都处于这种超级需要快速获得结果的状态，如果第一次没有得到结果，他们就退出了。但这不叫技能习得（Skill Acquisition）。你会感到奇怪，你会感到不知所措，你会觉得有一段时间没有任何进展，事情就是这样的。你必须构建三到四个应用，直到你觉得你可以真正给其中一个标上价格。

[原文] [Dan Koe]: that's why it's important to start now because remember what I talked about is that the change is going to happen really fast it's going to happen faster than before info products died in 10 to 15 years this may die in 2 to 3 years and then after that we don't even know what things are going to look like and you're going to have to adapt on the fly

[译文] [Dan Koe]: 这就是为什么现在开始很重要，因为记得我谈过的，变化会发生得非常快，会比以前发生得更快。信息产品用了 10 到 15 年才消亡，而这可能在 2 到 3 年内就会消亡，在那之后我们甚至不知道事情会变成什么样，你必须在行进中适应。,

[原文] [Dan Koe]: so the question now is where does your advantage actually lie your advantage isn't doing what AI can't do because that's a losing game your advantage is doing what only you would think to do with AI not everyone types the same thing into chat GPT or rep letter cursor meaning the output of those things are infinitely unique your unique combination of interests experiences and insights leads to prompts and products that nobody else would create

[译文] [Dan Koe]: 所以现在的问题是，你的优势实际上在哪里？你的优势不在于做 AI 做不到的事，因为那是必败之局。你的优势在于做只有你会想到用 AI 去做的事。不是每个人都会在 ChatGPT 或 Replit 或 Cursor 里输入同样的东西，这意味着那些东西的输出是无限独特的。你独特的兴趣、经历和见解的组合，会导致你创造出别人无法创造的提示词和产品。

[原文] [Dan Koe]: naval Ravocant explains this as specific knowledge specific knowledge can't be trained for it comes from pursuing genuine curiosity building it will feel like play to you it's often at the edge of knowledge the person who spent 10 years obsessing over productivity and then they go and build this AI software is going to build something so much more nuanced and detailed than someone who hasn't spent that much time in their domain and it's going to be so much better and more nuanced than the person who just goes to chat GPT or Claude and tells them to build a productivity app

[译文] [Dan Koe]: Naval Ravikant 将此解释为具体知识（Specific Knowledge）。具体知识是无法通过培训获得的，它源于追求真正的好奇心。构建它对你来说就像是玩耍。它通常处于知识的前沿。那个花了 10 年时间痴迷于生产力的人，然后去构建这个 AI 软件，将会构建出比那些在该领域没有花那么多时间的人更加细致入微（Nuanced）和充满细节的东西。这会比那个只是去 ChatGPT 或 Claude 叫它们构建一个生产力应用的人所做的东西好得多，也细致得多。,

[原文] [Dan Koe]: and if that obsessed person has built an audience on social media with said specific knowledge around productivity then they're at even more of an advantage so we talked about how info products are dead in this video we're going to talk about the whole valuebased content thing is dead in another video

[译文] [Dan Koe]: 如果那个痴迷的人已经在社交媒体上围绕上述关于生产力的具体知识建立了受众，那么他们就拥有更大的优势。所以我们在本视频中谈到了信息产品已死，我们将在另一个视频中谈论“基于价值的内容”已死这整件事。

[原文] [Dan Koe]: so the irony here is that AI is making human knowledge more valuable not less that's crazy that's like a crazy insight because AI made everyone fast anyone can make a course anyone can write content anyone can copy anyone but very few people are uncopyable very few people have spent years developing so much fine-tuned experience or taste that nobody would think to copy the details that make it work build the thing that only you would build

[译文] [Dan Koe]: 所以这里的讽刺之处在于，AI 正在让人类知识变得更有价值，而不是更低。这太疯狂了，这就像一个疯狂的洞察。因为 AI 让每个人都变快了，任何人都可以做课程，任何人都可以写内容，任何人都可以复制任何人。但很少有人是不可复制的，很少有人花了数年时间发展出如此精细调整的经验（Fine-tuned Experience）或品味（Taste），以至于没人会想到去复制那些让它奏效的细节。去构建那个只有你会构建的东西吧。

[原文] [Dan Koe]: links in the description for the things that I mentioned throughout this video if you want to be notified when these videos go out or you want to read the newsletter version of this video subscribe to my newsletter and you'll get that and if you download the Substack app you'll also get a a mobile notification when that newsletter goes out

[译文] [Dan Koe]: 我在这个视频中提到的东西的链接都在描述栏里。如果你想在这些视频发布时收到通知，或者你想阅读这个视频的时事通讯版本，请订阅我的时事通讯，你就会收到的。如果你下载 Substack 应用，当那期时事通讯发布时你也会收到手机通知。,

[原文] [Dan Koe]: and of course you can sign up for the Eden weight list which is the AI canvas and drive so you can add any of your files you can paste links like a YouTube video and it downloads them and transcribes them so they can be searched and referenced with AI and then you can drag them onto a canvas any of your files connect them to AI chats and work in this unique and different way and the next round of people that we bring into Eden off of the wait list will happen late Januaryish and then we'll start prepping for our full public launch so thank you for watching like subscribe if you're still here as always it's just a button i'll see you in the next video bye

[译文] [Dan Koe]: 当然，你可以注册 Eden 的等候名单，这是一个 AI 画布和云盘。你可以添加你的任何文件，你可以粘贴像 YouTube 视频这样的链接，它会下载并转录它们，以便可以通过 AI 进行搜索和引用。然后你可以将它们拖到画布上——你的任何文件——将它们连接到 AI 聊天，并以这种独特和不同的方式工作。我们从等候名单中引入 Eden 的下一批用户将在 1 月下旬左右，然后我们将开始为全面公开发布做准备。所以谢谢观看，如果你还在这里，请点赞、订阅，正如往常一样，那只是一个按钮。下个视频见，拜拜。