I Built a Marketing Team with 1 AI Agent (Claude Code)
### 章节 1:AI 营销代理的核心能力与工作流 📝 **本节摘要**: > 本节开篇即展示了 Claude Code(转录文本中误识别为 Cloud Code)作为 AI 营销代理的强大能力。演讲者演示了它如何将一篇长篇 Substack 文章自动转化为多种短内容格式,包括美观的轮播图、带有视...
Category: Marketing📝 本节摘要:
本节开篇即展示了 Claude Code(转录文本中误识别为 Cloud Code)作为 AI 营销代理的强大能力。演讲者演示了它如何将一篇长篇 Substack 文章自动转化为多种短内容格式,包括美观的轮播图、带有视觉设计的引用卡片以及推文线程。此外,系统不仅负责内容生成,还通过集成 Postiz 实现了对 Instagram、Threads、X(前 Twitter)和 YouTube 等平台的全自动发布与日历管理,彻底解放了创作者的时间,使其专注于高质量长内容的创作。
[原文] [Speaker]: what if I told you Cloud Code transformed a complete Substack article that I've written and is able to transform YouTube videos that I've recorded into short form content all for me
[译文] [Speaker]: 如果我告诉你,Claude Code 把我写的一整篇 Substack 文章进行了转化,并且能够把我录制的 YouTube 视频转化为短形式内容(short form content),而且这一切都是自动为我完成的,你会怎么想?
[原文] [Speaker]: Cloud Code writes creates edits and publishes everything on my behalf on social media Check this out
[译文] [Speaker]: Claude Code 代表我在社交媒体上撰写、创作、编辑并发布所有内容。来看看这个。
[原文] [Speaker]: So this is a carousel that Cloud Code created from a Substack article I've written So it's not bad It actually looks aesthetically pleasing and the writing actually flows from slide to slide with a CTA at the end to read the full Substack article
[译文] [Speaker]: 这是一个 Claude Code 根据我写的一篇 Substack 文章创建的轮播图(carousel)。还不赖吧。它实际上看起来很美观,而且每一页幻灯片之间的文字衔接流畅,最后还有一个号召性用语(CTA),引导读者去阅读完整的 Substack 文章。
[原文] [Speaker]: It also goes through my Substack article and creates some quote posts or paragraph insights and actually has a visual and an image with a title with all of these quote posts and then it also created standalone tweets
[译文] [Speaker]: 它还会浏览我的 Substack 文章,创建一些引用贴(quote posts)或段落洞察,并且实际上为所有这些引用贴配上了视觉效果、图片和标题,然后它还创建了独立的推文。
[原文] [Speaker]: It creates all of these tweets and below the tweet it has this anchor post that will direct people to read the full context or the full article on Substack or whether it's a YouTube video and also a thread post
[译文] [Speaker]: 它创建了所有这些推文,在推文下方有一个锚点贴(anchor post),引导人们去 Substack 阅读完整的上下文或整篇文章,或者跳转到 YouTube 视频,同时它还生成了一个推文线程(thread post)。
[原文] [Speaker]: So it creates a thread post and actually creates a not halfb hook and I built this all on cloud code and it doesn't stop there
[译文] [Speaker]: 所以它创建了一个推文线程,而且实际上写出的钩子(hook)还挺像样的。我完全是在 Claude Code 上构建了这一切,但这还没完。
[原文] [Speaker]: Cloud code actually manages my complete social media calendar is able to publish everything on my behalf
[译文] [Speaker]: Claude Code 实际上管理着我完整的社交媒体日历,能够代表我发布所有内容。
[原文] [Speaker]: So I use this platform called postis and postis is where I have it connected to my Instagram my threads my ex and my YouTube channel and cloud code can connect to this directly
[译文] [Speaker]: 我使用一个叫做 Postiz 的平台,我把它连接到了我的 Instagram、Threads、X 以及我的 YouTube 频道,而 Claude Code 可以直接连接到这个平台。
[原文] [Speaker]: So not only does it create the content edit the content write the content it will also publish it on my behalf the content as well
[译文] [Speaker]: 所以,它不仅创作内容、编辑内容、撰写内容,还会代表我发布这些内容。
[原文] [Speaker]: So as you can see I've been using this consistently This is my threads and I've already been posting content that cloud code has been posting for me on autopilot
[译文] [Speaker]: 如你所见,我一直在持续使用它。这是我的 Threads 账号,我已经发布了一些内容,都是 Claude Code 在自动驾驶模式下(on autopilot)为我发布的。
[原文] [Speaker]: Now I can spend more of my energy and time onto posting higher quality YouTube videos and creating substack articles which is long form content that builds my world and use social media as a tool that grow my audience on these long form content platforms
[译文] [Speaker]: 现在我可以把更多的精力和时间花在发布高质量的 YouTube 视频和创作 Substack 文章上,这些是构建我的世界的长形式内容(long form content),而将社交媒体作为一个工具,在这个长内容平台上增长我的受众。
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📝 本节摘要:
在本节中,演讲者详细解构了支撑 AI 营销代理运行的底层逻辑。他将核心能力划分为三大技能模块:写作技能(教 AI 模仿人类风格)、视觉技能(利用 Nana Banana Pro 生成图像)和发布技能(通过 API 连接社交平台)。为了让 Claude Code 从单纯的编程代理进化为全能营销助手,他还集成了多种 MCP 服务器与 API,包括用于任务管理的 Notion、提取视频内容的 YouTube MCP、用于渲染网页元素的 Playwright、存储图片的 Cloudinary 以及核心调度平台 Postiz。
[原文] [Speaker]: And the way I have this set up is I have three core skills that I've given to cloud code
[译文] [Speaker]: 我设置它的方式是,我赋予了 Claude Code 三项核心技能。
[原文] [Speaker]: I given it a right skill where I teach it exactly how I write content where I have full documentation references and step-by-step phases and processes on how I create content with sub aents that know how to do that
[译文] [Speaker]: 我给了它一项写作技能(write skill),在这里我确切地教它我是如何撰写内容的,我有完整的文档参考、分步阶段以及关于我如何创作内容的流程,并且有懂得如何执行这些操作的子智能体(sub agents)。
[原文] [Speaker]: Next thing is I gave it the visual content skill which has access to Nano Banana Pro and how to create images and visualizations in the taste that I like which is the stickman style of vibe
[译文] [Speaker]: 接下来是我给了它视觉内容技能,它可以访问 Nana Banana Pro,并知道如何按照我喜欢的口味——也就是火柴人风格(stickman style)的氛围——来创建图像和视觉效果。
[原文] [Speaker]: Then it's a publishing skill which basically outlines all of the ways on how we would publish onto social media which is connected to the post as API or MC
[译文] [Speaker]: 然后是发布技能,它基本上概述了我们发布到社交媒体的所有方式,这些方式连接到了 Postiz API 或 MCP。
[原文] [Speaker]: Now those are the three things you want to have if you want to use cloud code to create content for you You need a skill that will show cloud code how to write
[译文] [Speaker]: 如果你想用 Claude Code 为你创作内容,这三样东西是你必须具备的。你需要一项技能来向 Claude Code 展示如何写作。
[原文] [Speaker]: So if you have a certain way of writing content you want to give that to cloud code Next thing is you want to have a documentation on the style of images that you like and then you want to have a publishing skill where you outline exactly how content should be published onto X threads and Instagram
[译文] [Speaker]: 所以如果你有某种特定的内容写作方式,你要把它传授给 Claude Code。接下来的事情是,你要有一份关于你喜欢的图像风格的文档,然后你要有一项发布技能,在其中你确切地概述内容应该如何发布到 X、Threads 和 Instagram 上。
[原文] [Speaker]: So cloud code right off the box is just a coding agent that's very good at calling tools So in order for cloud code to create content we want to give it access to MCP servers or API so it can act as a marketing agent or a social media agent
[译文] [Speaker]: Claude Code 开箱即用时只是一个非常擅长调用工具的编程代理(coding agent)。所以为了让 Claude Code 能够创作内容,我们要给它访问 MCP 服务器(Model Context Protocol servers)或 API 的权限,这样它才能充当营销代理或社交媒体代理。
[原文] [Speaker]: So these are the MCP servers or APIs you might consider want to add to cloud code So uh notion MCP So if you want to track your posts you want to update the status on your post store URLs you could use notion or whatever content management system you use Obsidian clickup whatever If there's an MCP server you can connect it to that
[译文] [Speaker]: 所以这些是你可能考虑要添加到 Claude Code 的 MCP 服务器或 API。首先是 Notion MCP。如果你想追踪你的帖子,更新帖子的状态或存储 URL,你可以使用 Notion,或者你使用的任何内容管理系统,比如 Obsidian、ClickUp 等等。如果有对应的 MCP 服务器,你就可以连接到它。
[原文] [Speaker]: YouTube MCP So if you want to extract video transcripts uh chrome dev tools mcp if you want to have cloud code to interact with your browser or uh you can use playrite as well it can cloud code can start interacting with your browser uh as well and I use that specifically playright uh to use a CSS code to create the text on the carousel post so it looks clean
[译文] [Speaker]: 接着是 YouTube MCP,如果你想提取视频转录稿的话。还有 Chrome Dev Tools MCP,如果你想让 Claude Code 与你的浏览器交互。或者你也可以使用 Playwright,它也能让 Claude Code 开始与你的浏览器交互。我特别使用了 Playwright,利用 CSS 代码来创建轮播图帖子上的文本,这样它看起来很整洁。
[原文] [Speaker]: I use that and then cloudinary API which is used to host images So if you want to uh publish content onto posters or onto like anything online that publishes content via API you need something that will handle images So Cludinary does that
[译文] [Speaker]: 我用了那个,还有 Cloudinary API,它是用来托管图片的。如果你想把内容发布到 Postiz 或者任何通过 API 在线发布内容的平台上,你需要某种能处理图片的东西。Cloudinary 就是做这个的。
[原文] [Speaker]: And then finally I like Postis Postis is a uh social media uh scheduler I think it's open source and I think you can host it locally on your computer for free but there's also a cloud version which is very uh affordable I think it's like $25 a month So these are the tools you might want to integrate through cloud code if you plan on building this
[译文] [Speaker]: 最后,我喜欢 Postiz。Postiz 是一个社交媒体调度器。我想它是开源的,你应该可以在电脑上免费本地托管它,但它也有云版本,非常实惠,我想大概是每月 25 美元。所以如果你打算构建这个系统,这些就是你可能想要通过 Claude Code 集成的工具。
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📝 本节摘要:
本节重点阐述了 Claude Code(运行在 VS Code 中)与普通 Web 版 Claude 的关键区别。演讲者指出,Claude Code 支持扩展功能,允许用户创建包含特定指令和文档的自定义智能体(Custom Agents)或子智能体。随后,他演示了如何通过 Slash Command(斜杠命令)/transform article 启动工作流。他特意选择“命令”而非自动触发的“技能”,是为了保持对任务启动时机的人为控制。最后,他将一篇关于“纪律与自由”的 Substack 文章链接输入系统,正式开启内容转换流程。[原文] [Speaker]: All right so I got Cloud Code open on VS Code Real quick if you're not technical you're not familiar with Cloud Code don't worry about it I'm going to have another video on my YouTube channel breaking down exactly why cloud code is something you want to use in your business and how you could use it
[译文] [Speaker]: 好的,我已经在这里的 VS Code 上打开了 Claude Code。快速说明一下,如果你不懂技术,或者不熟悉 Claude Code,别担心。我会在我的 YouTube 频道上发布另一与其相关的视频,详细拆解为什么你会想在业务中使用 Claude Code 以及如何使用它。
[原文] [Speaker]: Now the difference between cloud code and cloud web app is that cloud code has extended features onto it You can create custom agents or sub aents
[译文] [Speaker]: Claude Code 与 Claude 网页应用(Web App)的区别在于,Claude Code 拥有扩展功能。你可以创建自定义智能体(custom agents)或子智能体(sub agents)。
[原文] [Speaker]: You can create u specific prompts or skills um package with specific instructions documentation references and exactly how to do things And you can have slash commands which are uh step-by-step processes that you could run at specific times
[译文] [Speaker]: 你可以创建特定的提示词或技能,将具体的指令、文档参考以及确切的操作方法打包在一起。而且你可以拥有斜杠命令(slash commands),这是你可以在特定时间运行的分步流程。
[原文] [Speaker]: So cloud code is super powerful I think it's the best AI infrastructure right now specifically for agents If you want to get if you want to orchestrate to multiple agents to do specific type of tasks extended task to take a lot of um complex thinking and so on cloud code is the best base to do that
[译文] [Speaker]: 所以 Claude Code 非常强大。我认为它是目前专门针对智能体(agents)的最佳 AI 基础设施。如果你想编排多个智能体来执行特定类型的任务、扩展任务,或者承担大量复杂的思考工作等等,Claude Code 是实现这一点的最佳基础。
[原文] [Speaker]: to get kick started is let me pull up the command so you guys can see what we're going to do So I called have this command called transform article
[译文] [Speaker]: 为了开始演示,让我调出命令,这样你们就能看到我们要哪怕做什么。我有一个叫做 transform article(转换文章)的命令。
[原文] [Speaker]: And what this command does let's make this so it's readable is that it is a multi-phase uh step process that will first take our content and it will transform it into specific types of content which is going to be a thread a Instagram carousel which are kind of connected to each other around five to seven uh short form tweets and then quote posts which are basically like paragraph posts with like an editorial visual
[译文] [Speaker]: 这个命令的作用是——让我们把它调得易读一点——它是一个多阶段的分步流程。首先它会获取我们的内容,然后将其转换为特定类型的内容,包括一个推文线程(thread)、一个 Instagram 轮播图(两者在某种程度上是相互关联的)、大约五到七条短形式推文,以及引用贴(quote posts),这基本上就是带有社论风格视觉图的段落帖子。
[原文] [Speaker]: So the first thing I need to do is I need to get a link towards a long form piece of content So I personally post on Substack and YouTube So for our demo I'm going to go on you I'm going to go on to Substack and I'm going to take this article I wrote recently which is called the one word Joo left out of discipline and freedom
[译文] [Speaker]: 所以我需要做的第一件事是获取一个长形式内容的链接。我个人在 Substack 和 YouTube 上发布内容。所以为了演示,我要去 Substack,选取我最近写的一篇文章,标题是《Jocko 在纪律与自由中遗漏的那个词》(The One Word Jocko Left Out of Discipline and Freedom)。
[原文] [Speaker]: Basically this post is about how you know how most people talk about discipline equal freedom A lot of people forget that there's one element missing which is leverage So if you actually want freedom you need discipline and leverage So that is what the content post is on
[译文] [Speaker]: 基本上这篇文章是关于——你知道大多数人常说“纪律等于自由”。许多人忘记了这其中缺失了一个要素,那就是“杠杆”(leverage)。所以如果你真的想要自由,你需要纪律加上杠杆。这就是这篇内容的主题。
[原文] [Speaker]: So I'm going to copy paste that and I'm going to kickstart this process or this system with a slash command And the reason why I pick a slash command is because I only want to do this at specific times right skills is something that if I wanted to be run if I want cloud code to identify when to run this but I want to be in control I want to know when to uh run this process
[译文] [Speaker]: 所以我要复制粘贴那个链接,并用一个斜杠命令来启动这个流程或系统。我之所以选择斜杠命令,是因为我只想在特定时间执行此操作。对吧,“技能”(skills)是那种如果我想让 Claude Code 自己识别何时运行的东西,但我想要掌控权,我想要确切地知道何时运行这个流程。
[原文] [Speaker]: This can be a skill There's nothing wrong with that It can be a skill There's I think there's literally no difference between a skill and a command The difference is a command is I'm in control when when it is triggered A skill cloud can trigger it when when uh when I ask it to
[译文] [Speaker]: 这也可以做成一个技能,那没什么问题。它可以是一个技能。我认为技能和命令之间在本质上没有区别。区别在于,命令意味着由我控制触发的时机;而技能则是 Claude 可以在我请求时触发它。
[原文] [Speaker]: So I'm going to go ahead and click transform article tab and then I'm going to paste that link
[译文] [Speaker]: 所以我要继续点击 transform article 选项卡,然后粘贴那个链接。
📝 本节摘要:
在正式开始内容生成之前,Claude Code 会执行严格的“预检流程”(Phase 0),确保所有依赖项如 Visual Kit、Playwright、Cloudinary 和 Postiz 均已正确安装并配置就绪,以避免后续运行出错。紧接着进入“第一阶段”(Phase 1),系统自动抓取并提取目标 Substack 文章的内容,创建规范的项目目录结构。演讲者强调,这种结构化的文件管理对于多智能体协作至关重要,能防止在并行任务中出现混乱。
[原文] [Speaker]: So I'm going to walk through step by step on what happens as we go along But visually this is how it's going to look like So it's going to do a pre-flight check or pre pre-flight system check
[译文] [Speaker]: 所以我将逐步演示接下来的过程,但在视觉上它看起来是这样的:它将进行一次预检(pre-flight check)或系统预检。
[原文] [Speaker]: It's going to identify that all of the the dependencies and tools required to create content are installed before we run everything because we don't want to uh come up with problems later
[译文] [Speaker]: 在我们要运行所有东西之前,它会识别创作内容所需的所有依赖项和工具是否都已安装,因为我们不想在后面遇到问题。
[原文] [Speaker]: We want to make sure that everything is fixed from the get from the get-go Once it passes the free pre-flight test then extracts the content from the YouTube video or the substack article which is the source and then it saves that content and then it creates uh project directories
[译文] [Speaker]: 我们要确保一切从一开始就是确定的。一旦它通过了预检测试,它就会从作为源头的 YouTube 视频或 Substack 文章中提取内容,保存该内容,然后创建项目目录。
[原文] [Speaker]: So let's dive into it So as you can see over here it's going through phase zero which is it is doing the system check
[译文] [Speaker]: 那我们深入了解一下。正如你在这里看到的,它正在进行“阶段 0”(Phase 0),也就是正在进行系统检查。
[原文] [Speaker]: Okay So it it double checked everything is set up Visual kit which is a CLI created which connects to Nana Banana Pro that's installed
[译文] [Speaker]: 好的,所以它再次检查了一切是否设置完毕。Visual Kit,这是一个创建好的命令行界面(CLI),用于连接 Nana Banana Pro,已经安装了。
[原文] [Speaker]: Playright which is used for me to create a carousel post a text so it looks neat and and organized We use Playright
[译文] [Speaker]: Playwright,这是用来为我创建轮播图帖子的文本的,这样它看起来既整洁又有条理。我们使用 Playwright。
[原文] [Speaker]: uh Claudinary which is used to store the images that we're going to be generating Nana Banana online so we could use those links to then schedule it onto Postis which is an uh an integration
[译文] [Speaker]: 呃 Cloudinary,这是用来存储我们要生成的图像的,以便我们可以使用那些链接通过 Postiz(这是一个集成)来进行调度。
[原文] [Speaker]: Um Postis is the platform where we're going to be scheduling all of our content in advance And with Post you can probably you can probably set it up for free There's a it's open source so you can host it locally but I'm using it the online version
[译文] [Speaker]: 嗯 Postiz 是我们要提前调度所有内容的平台。对于 Postiz,你大概可以免费设置它。它是开源的,所以你可以在本地托管它,但我正在使用的是在线版本。
[原文] [Speaker]: So that's where we're going to be posting all of our content We'll get into that at the end once we reach that phase then Gemini API key which is um make sure it is set so that we can use that with the visual kit um CLI command which I created
[译文] [Speaker]: 这就是我们将要发布所有内容的地方。一旦我们到达那个阶段,最后会详细讲这个。然后是 Gemini API 密钥,要确保它已设置,这样我们才能将其与我创建的 Visual Kit CLI 命令一起使用。
[原文] [Speaker]: Okay So now you can see it's going through phase one which is it is fetching the article and it's extracting the content and then it's creating a source file and it's creating project directories
[译文] [Speaker]: 好的,现在你可以看到它正在经历“阶段 1”(Phase 1),即抓取文章、提取内容,然后创建源文件和项目目录。
[原文] [Speaker]: So if I go here it went through phase zero In phase one it's going to extract the article and then it's going to create the directory which is these folders
[译文] [Speaker]: 所以如果我点到这里,它已经完成了阶段 0。在阶段 1,它将提取文章,然后创建目录,也就是这些文件夹。
[原文] [Speaker]: So we want that because in the future as you can see created this directory over here and the source content text is over here uh we want things organized because then once the sub agents create content everything is organized in one place and so that when we want to schedule it AI knows where to what to schedule and what is available and if we don't have like clear project directories it would just become a big mess
[译文] [Speaker]: 我们需要这样,因为正如你所见,它在这里创建了这个目录,源内容文本也在这里。呃,我们希望事物井井有条,因为一旦子智能体(sub agents)开始创作内容,所有东西都会被组织在一个地方。这样当我们想要调度时,AI 就知道在哪里调度什么,以及什么资源是可用的。如果我们没有清晰的项目目录,那将会变成一团糟。
📝 本节摘要:
进入第二阶段(Phase 2),系统展示了其强大的并发处理能力:同时生成三个并行运行的子智能体(Sub-agents),分别负责推文线程、引用贴和独立推文的撰写。这种设计不仅提高了效率,还避免了单一上下文窗口(Context Window)的拥堵。演讲者重点介绍了他的秘密武器——“写作核心(Writing Core)”。这是一份详尽的文档,包含了钩子公式、标题模版、五步节奏结构(5-beat structure)等人类写作细微差别的定义。通过强制 AI 调用这份文档,他确保了生成的文字不再是机械的 AI 语言,而是高度模仿其个人风格的专业内容。
[原文] [Speaker]: Okay so it created the the the directories and now it's going through phase two which is spawning three parallel sub aents
[译文] [Speaker]: 好的,它已经创建了目录,现在正在进入第二阶段(Phase 2),即生成三个并行的子智能体(sub agents)。
[原文] [Speaker]: So if I go back to the visual over here what's going on is it's going to it's going to spawn these agents um in parallel So they're all going to work in their own uh context window and it's not going to take the context window of the orchestrated agent
[译文] [Speaker]: 如果我回到这边的视觉图,正在发生的是它将并行地生成这些智能体。所以它们都将在各自的上下文窗口(context window)中工作,而不会占用编排智能体(orchestrated agent)的上下文窗口。
[原文] [Speaker]: So right now this is the orchestrator agent and then there's three agents that are working on the background And what these agents are doing is they're creating the content for us which is going to be the thread um the thread content which is also going to be created for the carousel the code post agent and the tweet agent
[译文] [Speaker]: 所以现在这个是编排者智能体,然后有三个智能体在后台工作。这些智能体正在做的是为我们创作内容,包括推文线程(thread)——也就是将用于轮播图的内容、代码/引用贴智能体(quote post agent)以及推文智能体(tweet agent)。
[原文] [Speaker]: So again these are custom sub agents So I literally documented exactly step by step how to create content um in these agents
[译文] [Speaker]: 再强调一次,这些是自定义的子智能体。所以我实际上是一步一步地将如何创作内容的文档确切地记录在了这些智能体中。
[原文] [Speaker]: So if I pull up thread carousel writer and I put this over here so you can read this This is a thread carousel writer agent So I have everything here documented on how to write the content
[译文] [Speaker]: 如果我调出“线程轮播图作者”(thread carousel writer),把它放在这里以便你能阅读。这就是线程轮播图作者智能体。我在这里记录了关于如何撰写内容的所有信息。
[原文] [Speaker]: So first thing it loads writing core writing structure write thread hook starters headline formulas CTA template So these are all of the things required to create the content that sounds like how I would write it myself
[译文] [Speaker]: 首先它会加载“写作核心(Writing Core)”、写作结构、推文线程钩子开场白、标题公式、CTA(号召性用语)模板。这些都是创作出听起来像是我亲笔所写的内容所需的要素。
[原文] [Speaker]: Then it would go through phases content extraction analysis content splitting thread hook generation Um it would rate the hook and then pick the best hook thread structure Make sure it follows a five beat using the writing core Beat one beat two beat three beat four beat five uh phase five and so on
[译文] [Speaker]: 然后它会经历这些阶段:内容提取分析、内容拆分、线程钩子生成。它会给钩子评分,然后挑选最好的钩子。接着是线程结构,确保它遵循使用“写作核心”的五拍节奏(five beat):第一拍、第二拍、第三拍、第四拍、第五拍,呃第五阶段等等。
[原文] [Speaker]: So this is quite comprehensive So to write content that actually like looks good and sounds good is not simple The all of the the little small details need to be documented so AI can do it
[译文] [Speaker]: 所以这相当全面。要写出看起来不错、听起来也不错的内容并不简单。所有那些微小的细节都需要被记录下来,这样 AI 才能做到。
[原文] [Speaker]: The hook the thread starter like how sentences connect to each other how they flow There's a lot of skills that as a writer you take for granted It is automatically understandable You can tell what is wrong and right But I needed to document all of that over here so that the AI knows how to write create this content
[译文] [Speaker]: 钩子、线程开场白、句子之间如何连接、如何流畅过渡。有很多技能是你作为一个作家理所当然地认为自己具备的,那是自动就能理解的,你能分辨什么是错什么是对。但我需要把所有这些都在这里记录下来,以便 AI 知道如何写作、创作这些内容。
[原文] [Speaker]: So that is how the sub aents So they're still running But if I go to uh skills and I go to the right skill which is anything to do with writing and I go to writing core So right over here on here I have all of the principles I use for writing content and anytime AI decides to write content it will go through this uh writing core uh markdown file
[译文] [Speaker]: 这就是子智能体的运作方式。它们还在运行。但如果我转到“技能”,进入“写作技能”(right skill,这里口误应为 write skill),也就是任何与写作有关的内容,然后进入“写作核心”。就在这里,我有我用于写作内容的所有原则。任何时候 AI 决定撰写内容,它都会过一遍这个“写作核心”的 Markdown 文件。
[原文] [Speaker]: So it is quite comprehensive It has everything there is documented u to write content that sounds uh like my voice and sounds like human
[译文] [Speaker]: 所以它相当全面。里面记录了一切,旨在写出听起来像我的声音、听起来像人类的内容。
[原文] [Speaker]: Okay Now obviously this isn't going to be perfect You know AI still is going to have some those AIS isms and this might be something I need to adjust over time Might need to clean things up but it still does a better job than if AI were to write it by itself
[译文] [Speaker]: 好的,显然这不会是完美的。你知道 AI 仍然会有一些那种“AI 味”(AI-isms),这可能是我随着时间的推移需要调整的东西,可能需要清理一下,但它仍然比让 AI 自己写要好得多。
[原文] [Speaker]: So okay they just finished So as you can see over here so you can see over here it created content It created in a JSON file So it created some quote posts It created a thread post and then it created a uh tweets post
[译文] [Speaker]: 好的,它们刚刚完成了。如你在这里所见,它创建了内容。它是在一个 JSON 文件中创建的。所以它创建了一些引用贴,创建了一个推文线程贴,然后创建了一个推文贴。
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📝 本节摘要:
进入视觉生成阶段,系统开始利用 Visual Kit 自动创建“火柴人风格”的插图与轮播图。演讲者在此展示了至关重要的“人机协同”调试过程:他逐页审查生成的幻灯片,敏锐地指出了标题换行缺失、文本中存在的生硬“AI 味(AI-isms)”以及格式错误(如缺少要点符号)。他强调,构建 AI 系统就像培训员工,不能期待开箱即完美。通过实时记录错误并要求系统重新生成,他演示了如何通过迭代反馈让 AI 修正排版问题(如移除遮挡图片的标题),最终产出干净、专业的视觉内容。
[原文] [Speaker]: So now it's going to generate the visuals which is going to be the editorial and slides
[译文] [Speaker]: 所以现在它要生成视觉内容了,也就是社论图片和幻灯片。
[原文] [Speaker]: Okay so it went ahead and created a prompt to create an immersive scene for the editorial um first slide I like creating a style that I like is a stickman in a immersive scene or an environment doing something that is stuck
[译文] [Speaker]: 好的,它已经开始创建一个提示词,为社论的第一张幻灯片生成一个沉浸式场景。我喜欢创作一种我中意的风格,就是在一个沉浸式场景或环境中,一个火柴人(stickman)正在做一些陷入困境的事情。
[原文] [Speaker]: So created this visual Not bad I like it It looks pretty neat Looks clean So that is the visual It's going to work for the carousel slide
[译文] [Speaker]: 它生成了这个视觉图。不错,我喜欢。它看起来很整洁,很干净。这就是那个视觉图,它将用于轮播图幻灯片。
[原文] [Speaker]: So the next thing is going to add the headline Okay So if we go to the headline So created a headline but it did have it didn't have an error here Um this is supposed to be a uh line break So apparently it didn't add the line break
[译文] [Speaker]: 接下来是添加标题。好的,如果我们看标题,它创建了一个标题,但这里确实有个错误。嗯,这里本应该有一个换行符,但显然它没有添加换行符。
[原文] [Speaker]: So it's going to add the line break and then we'll continue So the missing word in Joo's famous formula that separates 20our weeks from 60-hour grinds headline isn't too bad It's all right It could be better Like everything here could be better right the most important thing is I have a system working I could at any time tweak any part of the system
[译文] [Speaker]: 所以它会添加换行符,然后我们继续。标题是《Jocko 将 20 小时工作周与 60 小时苦差事区分开来的著名公式中缺失的那个词》,这标题还行,不算太差。它可以更好。这里的每样东西都可以更好,对吧?最重要的是我有一个正在运作的系统。我可以随时调整系统的任何部分。
[原文] [Speaker]: But I keep noticing something strange People working to an hour week This is an AISM that we'll need to fix So I'll need to document that to avoid this
[译文] [Speaker]: 但我一直注意到一些奇怪的地方。“People working to an hour week”(人们工作至一小时周?语病)。这是一种我们需要修复的“AI 味”(AISM)。所以我需要记录下来以避免这种情况。
[原文] [Speaker]: Let's go to slide seven What does leverage look like learning skills that magnify your effectiveness Implementing AI tools that work while you sleep Creating content with ongoing value Building sales system that operate independently These are digital assets Perfect These are This isn't bad but the formatting can be better
[译文] [Speaker]: 让我们看看幻灯片 7。“杠杆看起来像什么?学习放大你效能的技能;实施在你睡觉时也能工作的 AI 工具;创作具有持续价值的内容;建立独立运作的销售系统。”这些是数字资产,完美。这还不赖,但格式可以更好。
[原文] [Speaker]: So what I'm going to do is I'm going to make a note on this I'm going to say slide one fails the cause and effect rule from writing voice and slide seven should be formatted as a bullet point list So I'm going to take note as I go along so I can debug the system as I go along You want to do this as you build AI systems
[译文] [Speaker]: 所以我要做的是针对这个做一个笔记。我要说幻灯片 1 违反了写作语调中的因果规则,幻灯片 7 应该格式化为项目符号列表。我要边做边记录,这样我就能边做边调试系统。你在构建 AI 系统时需要这样做。
[原文] [Speaker]: Okay So next thing what it's going to do it's going to start creating the quote slides Let's look at the quote slides
[译文] [Speaker]: 好的,接下来它要做的是开始创建引用幻灯片。让我们看看引用幻灯片。
[原文] [Speaker]: Okay perfect Not bad This doesn't look bad So created the first editorial uh slide for the quote post and then it's adding in the title Okay so now the problem here is that it's covering So I'm going to make a list here Honestly we might not even need a title for this one
[译文] [Speaker]: 好的,完美,不错。这看起来不赖。它为引用贴创建了第一张社论幻灯片,然后正在添加标题。好的,现在的问题是它遮挡住了(图片)。所以我在这里列个单子。老实说,这一张我们可能甚至不需要标题。
[原文] [Speaker]: Quote two slide one Can we make the title clearer and move the title at the top of the post
[译文] [Speaker]: 引用 2 幻灯片 1:我们能不能让标题更清晰一点,并把标题移到帖子的顶部?
[原文] [Speaker]: So now it's it's going to go ahead and make uh fix those issues Okay So it's it's fixing it So let's see what happened So it's going to regenerate the slides You want to think kind of like you want to think AI like an employee Every time it makes a mistake you want to teach it on how to do it the way you do it right you cannot expect AI to work perfectly right off the box
[译文] [Speaker]: 所以现在它要继续去修复这些问题。好的,它正在修复。让我们看看发生了什么。它要重新生成幻灯片。你要把 AI 想象成一个员工。每次它犯错,你都要教它如何按照你的方式正确地做事,你不能指望 AI 开箱即完美地工作。
[原文] [Speaker]: So now it's removing the the title It removed the title I don't think we need the title So this already explains it So now it's going to adjust this I think it's going to move it up and it's going to make this clearer cuz this this isn't that clear
[译文] [Speaker]: 现在它正在移除标题。它移除了标题。我认为我们不需要标题,这图片已经解释清楚了。现在它要调整这个,我想它会把它移上去,并让它更清晰,因为现在的不是很清晰。
https://www.youtube.com/watch?v=G-5bInklwRQ&t=65s
📝 本节摘要:
在本章的总结中,演讲者揭示了他的核心战略——“内容漏斗(Content Funnel)”。他将 AI 定位在“分发层”,负责处理寿命较短的短形式内容(Short-form Content),以获取流量与触达;而他本人则专注于长形式内容(Long-form Content,如 Substack 和 YouTube),以建立深度信任与品牌。此外,他预言 AI Agent 将颠覆现有的软件商业模式(如 Canva 等工具将被 AI 代理取代),并表示哪怕目前的 AI 内容尚有瑕疵(“AI Slop”),尽早构建系统也是为了在未来模型进化时抢占先机。最后,他透露计划将此系统打包为插件(Cloud Plug-in)对外发售。
[原文] [Speaker]: So this is super powerful and the strategy I'm using is called the content funnel where I use AI on the distribution layer
[译文] [Speaker]: 这非常强大,我正在使用的策略叫做“内容漏斗(content funnel)”,在这个策略中,我在分发层(distribution layer)使用 AI。
[原文] [Speaker]: So all of the content that I post on X threads Instagram LinkedIn or whatever platforms there are I'm going to use mainly AI to do that because I personally don't believe in putting a lot of effort into short form content because short form content is very short-lived and people don't really remember you
[译文] [Speaker]: 所以我在 X、Threads、Instagram、LinkedIn 或任何平台上发布的所有内容,我主要都会用 AI 来做。因为我个人不相信要在短形式内容上投入大量精力,因为短形式内容极其短命,而且人们真的记不住你。
[原文] [Speaker]: It's really hard to build a brand when there's a lot of dopamineergic content going around on social media and you just the effort requires to stand out is a lot
[译文] [Speaker]: 当社交媒体上充斥着大量多巴胺能内容(dopamineergic content)时,建立品牌真的很难,而且要想脱颖而出,需要付出的努力也是巨大的。
[原文] [Speaker]: So my goal is to have all of my content short form content somewhat AI generated but done in a way where it actually has integrity and actually sounds like the content that I would write myself
[译文] [Speaker]: 所以我的目标是让我所有的短形式内容都在某种程度上由 AI 生成,但要以一种实际上保持正直(integrity)、听起来像是我自己写的样子来完成。
[原文] [Speaker]: But the goal of that is to drive traffic all the way to my long form content platforms which is going to be my newsletter which is going to be in Substack where I'm where I'm going to be sharing daily insights and it's going to be content written in my voice
[译文] [Speaker]: 但这样做的目标是将流量一路引导至我的长形式内容平台,也就是我的通讯(newsletter),它会在 Substack 上。在那里,我会分享每日见解,而且那将是用我的声音撰写的内容。
[原文] [Speaker]: I'm going to write that content primarily I might use AI to help me structure things but it's going to be me myself and long form video which is a YouTube video like this
[译文] [Speaker]: 我主要会亲自撰写那些内容。我可能会用 AI 来帮我梳理结构,但主要还是我自己,以及长形式视频,也就是像这样的 YouTube 视频。
[原文] [Speaker]: I think it's way more effective to have long form content to put your attention to long form content than short form content because it's very short-lived So long form content trust and brand short form equal distribution and reach And I'm going to be using AI mainly for that and cloud code allows me to do that
[译文] [Speaker]: 我认为拥有长形式内容、把注意力放在长形式内容上比短形式内容要有效得多,因为后者非常短命。所以,长形式内容等于信任和品牌,短形式内容等于分发和触达(reach)。我将主要为此使用 AI,而 Claude Code 让我能够做到这一点。
[原文] [Speaker]: All right So having this system completely shifts how business is going to be done in the future because previously in order for us to create content like carousels quote posts like this you need to use a software Maybe you use Canva maybe use GMA maybe use whatever platform you use to create carousels Now you could have cloud code do it or have an AI agent create those outputs for you
[译文] [Speaker]: 好的。所以拥有这个系统完全改变了未来做生意的方式。因为以前为了创作像这样的轮播图、引用贴,你需要使用软件。也许你用 Canva,也许用 Figma,也许用任何你用来制作轮播图的平台。现在你可以让 Claude Code 来做,或者让一个 AI 代理为你创建这些产出。
[原文] [Speaker]: So that completely shifts the game uh when it comes to software and I do believe AI agents are going to take up a lot of the software or eat up a lot of the software that exists right now
[译文] [Speaker]: 所以这就软件而言完全改变了游戏规则。而且我确信 AI 代理将会占据大量的软件市场,或者说“吃掉”目前存在的大量软件。
[原文] [Speaker]: And the next thing I want to mention is that although the content I created here might not look perfect now reviewing the video I could 100% see where AI could be writing better and how we could shift things So the thing is when you're building these AI systems especially with something as complex as writing content or writing marketing copy it's not like a simple prompt
[译文] [Speaker]: 接下里我想提到的是,虽然我在这里创建的内容现在看起来可能并不完美——回顾视频时,我可以 100% 看到 AI 在哪里可以写得更好,以及我们可以如何调整。问题在于,当你构建这些 AI 系统时,尤其是涉及像撰写内容或营销文案这样复杂的事情时,这不像是一个简单的提示词那么简单。
[原文] [Speaker]: It does require analyzing and giving AI the way that you think or giving your mental models or the frameworks you think when it comes to writing content so I can write content specific way
[译文] [Speaker]: 它确实需要分析,并将你的思维方式、心智模型(mental models)或你在撰写内容时的框架传授给 AI,这样它才能以特定的方式撰写内容。
[原文] [Speaker]: So maybe today the content that I'm going to be posting u feels like AI slop It's not like perfect It doesn't sound super good but the fact that I'm having the systems ready So when I tweak that after a certain point AI will sound ideally almost as good as I would write the content
[译文] [Speaker]: 所以也许今天我要发布的内容感觉像是“AI 垃圾(AI slop)”,它并不完美,听起来也不是超级好。但事实是,我已经把系统准备好了。所以当我调整它之后,到了某个临界点,AI 听起来理想情况下会几乎和我自己写的内容一样好。
[原文] [Speaker]: So in the near future I'm planning on selling this as a cloud plug-in So you can copy paste a system implement it into your business and customize it to your liking If you like that feel free to join my newsletter where I'll be sending updates on what I plan to offer And yeah subscribe to the YouTube channel I'll see you in the next video
[译文] [Speaker]: 所以在不久的将来,我计划把它作为一个 Cloud 插件(cloud plug-in)来销售。这样你就可以复制粘贴这套系统,把它实施到你的业务中,并根据你的喜好进行定制。如果你喜欢这个,欢迎加入我的通讯,我会发送关于我计划提供的产品的更新。好了,订阅我的 YouTube 频道,我们在下一个视频见。
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