How to 10x Your Marketing With Claude Code (Beginners Guide)
### 章节 1:破除恐惧与目标受众定位 📝 **本节摘要**: > 本节作为开篇,主讲人 Ryan 直接切入痛点,指出许多非技术背景的营销人员对 "Claude Code" 或“终端”一词感到恐惧。他明确了视频的目标受众是营销人员和企业主,并承诺将演示如何通过简单的设置和真实案例(如文案写作和缩...
Category: Marketing📝 本节摘要:
本节作为开篇,主讲人 Ryan 直接切入痛点,指出许多非技术背景的营销人员对 "Claude Code" 或“终端”一词感到恐惧。他明确了视频的目标受众是营销人员和企业主,并承诺将演示如何通过简单的设置和真实案例(如文案写作和缩略图生成)来使用该工具,且无需任何代码知识。
[原文] [Ryan Doser]: does the word clawed code or terminal still scare you well if you're a marketer content creator or business owner who's not very technical with AI this is going to be the perfect video for you as I'm going to show you step by step how to set up clawed code for people who are non-technical just like myself and then also show you a realworld use case after setup so be sure to stick around for this full video and if this is your first time to the channel welcome my name is Ryan i appreciate you being here and if you want to know my favorite AI tools prompts automation templates and even my Clawude skills coming soon be sure to get my free AI marketing essentials guide you can find the link for this in the video description or pin comment below i've also opened up my AI community for free with a ton of excellent resources in here so if this interests you you can find that link in the description below as well so before I uninstall everything and set up Claude Code from scratch I first want you guys to realize that the term Clawed Code is very deceiving right it makes it sound like you have to have some coding or technical background in order to use this tool but that is not the case and I'm starting to use this every single day for realworld tasks like copywriting when it comes to content creation for social media or emails when it comes to creating AI images pairing it with NanoBanana Pro via API and generating YouTube thumbnails just like this one and I'm going to show you exactly how I did this later on in this video but I first wanted to tell you guys that if you're scared of the word code or terminal don't be afraid as you really don't have to have any technical or coding knowledge in order to use clawed code
[译文] [Ryan Doser]: “Claude Code”或者“终端(Terminal)”这些词还会让你感到害怕吗?好吧,如果你是一个对 AI 技术不太精通的营销人员、内容创作者或企业主,这将会是非常适合你的视频,因为我将一步步向你展示如何为像我自己这样非技术背景的人设置 Claude Code,并且在设置完成后展示一个真实的用例,所以请务必看完这段完整的视频。如果这是你第一次来到这个频道,欢迎你,我是 Ryan,感谢你的到来。如果你想了解我最喜欢的 AI 工具、提示词(Prompts)、自动化模板,甚至我即将推出的 Claude 技能(Skills),请务必获取我的免费 AI 营销必备指南,你可以在视频描述或下方的置顶评论中找到链接。我还免费开放了我的 AI 社区,里面有大量优质资源,如果你感兴趣,也可以在下面的描述中找到链接。在我不卸载所有东西并从头开始设置 Claude Code 之前,首先我想让大家意识到,“Claude Code”这个术语非常有欺骗性,对吧?它听起来好像你必须具备某种编程或技术背景才能使用这个工具,但事实并非如此。我现在每天都开始在实际任务中使用它,比如在为社交媒体或邮件进行内容创作时的文案写作,或者通过 API 将其与 NanoBanana Pro 配对来创建 AI 图像,生成像这样的 YouTube 缩略图。我将在稍后的视频中确切地向你展示我是如何做到这一点的,但我首先想告诉大家,如果你害怕“代码”或“终端”这两个词,不要害怕,因为你真的不需要任何技术或编程知识就可以使用 Claude Code。
📝 本节摘要:
这一节详细介绍了安装过程。作者建议使用 VS Code(Visual Studio Code)作为集成开发环境(IDE),因为它比直接使用终端更直观。步骤涵盖了下载 VS Code、创建工作文件夹、以及最重要的步骤——安装 Anthropic 官方的 Claude Code 扩展插件和通过终端命令进行底层安装。
[原文] [Ryan Doser]: so the very first step in setting up claude code is installing what's called an IDE which stands for integrated development environment you can think of an IDE as kind of an all-in-one workshop which is much e easier to use cloud code versus just pulling up a terminal on your Mac or Windows PC and trying to manage everything through a terminal now VS Code or Visual Studio Code is a popular IDE and that's what I use for claw code you can also use cursor you can also use Google's anti-gravity but just from my experience I found better results working through VS Code when it comes to just clawed code so I would recommend doing that i will leave a link to VS Code and everything else in the video description below so I'm on a Mac i believe it's the same process if you're on a Windows PC so I'm going to go ahead and click download for MacOSS and I'm going to go ahead and download VS Code and then come back once the application is downloaded all right so after installing the VS Code app and then launching it your screen should look something like mine now the next step here is we need a folder to use within our workspace so what I'd recommend you do is just simply create a new folder on your desktop i'm going to go ahead and rename this uh we'll do YT for YouTube cla demo so just create a folder i'm going to put that screen back where it was now what we want to do is click open folder on the left menu here and let's find that folder that we just created so here it is youtube Claude Code demo i'm going to click add and now you'll notice that folder is added inside my work workspace excuse me with VS Code but we haven't actually installed Claude Code yet and there's a few ways to do this you can install it through the terminal right here on the right or what's nice about VS Code and other IDEs is they have what's called a Claude Code extension so if you click extensions here on the lefthand menu let's search for Claude Code so I'm going to type in Claude Code now very important here is there's a lot of I would say copycats or fake extensions of Claude Code that we don't want to install make sure that you install the official Claude Code for VS Code extension by Enthropic so go ahead and click install and that's it now we've installed Claude Code on our device and you'll notice an icon here with the Claude logo so go ahead and click that and you'll notice we've now installed Claude Code and we can start using it within VS Code now if you want to also install Claude Code through the terminal in addition to using the extension which I would recommend you do you simply want to come to this page right here which is just Claude Code overview i'll leave a link to it in the description below you want to find the correct command so I'm on a Mac OS if you're on Windows you would obviously install a different one i'm going to go ahead and copy this command right here let's go back to VS Code make sure you click terminal on the right hand side i'm going to shrink this screen right here so you guys can see what I'm working with and then once you open the terminal I'm simply going to come in here and paste that command click enter and then this will install Claude Code on the terminal and so what's you know what's good about this is you can open up multiple terminals at once in addition to the extension and have Claude Code working on several tasks at the same time as you'll see here installation complete so I've now installed Claude Code both on the terminal and as an extension inside VS Code
[译文] [Ryan Doser]: 所以设置 Claude Code 的第一步是安装所谓的 IDE,它代表集成开发环境(Integrated Development Environment)。你可以把 IDE 想象成一种一体化的工作坊,相比于只是在 Mac 或 Windows PC 上调出一个终端并通过终端管理所有事情,使用 IDE 来操作 Claude Code 要容易得多。VS Code 或 Visual Studio Code 是一种流行的 IDE,这也是我用于 Claude Code 的工具。你也可以使用 Cursor,也可以使用 Google 的 Project IDX(原名为 Anti-gravity),但根据我的经验,仅就使用 Claude Code 而言,我发现在 VS Code 中工作效果更好。所以我建议这样做,我会把 VS Code 和其他所有东西的链接放在下面的视频描述中。我使用的是 Mac,我相信如果你使用的是 Windows PC,过程是一样的。所以我将点击“下载 Mac 版”,下载 VS Code,然后在应用程序下载完成后回来。好的,安装并启动 VS Code 应用程序后,你的屏幕看起来应该和我的差不多。现在的下一步是我们需要一个在工作区中使用的文件夹。所以我建议你就在桌面上简单地新建一个文件夹,我将其重命名为,呃,我们就叫它“YT Claude Demo”(YouTube Claude 演示),所以只需创建一个文件夹,我要把那个屏幕放回原来的位置。现在我们要做的就是点击左侧菜单上的“打开文件夹(Open Folder)”,让我们找到刚才创建的那个文件夹,在这儿,“youtube Claude Code demo”,我点击添加。现在你会注意到该文件夹已添加到我的 VS Code 工作区中。但我们要还没真正安装 Claude Code,有几种方法可以做到这一点。你可以通过右边的终端安装,或者 VS Code 和其他 IDE 的优点在于它们有所谓的 Claude Code 扩展(Extension)。所以如果你点击左侧菜单上的“扩展”,让我们搜索 Claude Code。我要输入 Claude Code,这里非常重要的一点是,有很多我会说是模仿者或假的 Claude Code 扩展,我们不想安装那些。确一定要安装 Anthropic 官方推出的“Claude Code for VS Code”扩展。所以点击安装,就是这样,现在我们已经在设备上安装了 Claude Code,你会注意到这里有一个带有 Claude 标志的图标。点击它,你会发现我们现在已经安装了 Claude Code,并且可以在 VS Code 中开始使用它了。现在,如果你想除了使用扩展之外还通过终端安装 Claude Code——我也建议你这样做——你只需来到这个页面,即 Claude Code 概览页,我会把链接放在下面的描述中。你要找到正确的命令,我在 Mac OS 上,如果你在 Windows 上,显然要安装不同的版本。我要复制这个命令,回到 VS Code,确你点击右侧的“终端(Terminal)”。我要缩小这个屏幕,这样你们就能看到我在操作什么。然后一旦打开终端,我只需在这里粘贴该命令,按回车,这将把 Claude Code 安装在终端上。这样做的好处是,除了使用扩展之外,你还可以同时打开多个终端,让 Claude Code 同时处理多个任务。正如你所看到的,安装完成。所以我现在既在终端上也在 VS Code 的扩展中安装了 Claude Code。
📝 本节摘要:
安装完成后,本节讲解如何将付费的 Claude 订阅(Pro 或 Max 计划)与 VS Code 进行授权绑定,并警告不要使用按量付费的 API 模式以免成本过高。此外,作者还介绍了基本设置,如选择模型(推荐 Opus 4.5)以及如何关闭“Extended Thinking(扩展思考)”模式以节省配额。
[原文] [Ryan Doser]: i also forgot to mention too that you can install Claude Code through the Claude desktop app so if you wanted to install that and that way you can use what's called Claude Co-work if you wanted to try that without using an IDE like VS Code which I wouldn't recommend you can do that as well i'll leave a link to the installation in the video description below just wanted to call that out before I forget so after you've installed the Claude Code extension or set it up through the terminal the next step here is we need to pair our Claude subscription or you can set up an account through Enthropics Council if you want to pay as you go with APIs i would highly recommend you don't go the Enthropic Council route that will end up costing you a lot more in the long run versus just getting a paid Claude subscription and speaking of paid Claude subscriptions you have to be on at least Claude Pro in order to use Claude Code at all for 17 bucks a month but I'm going to be brutally honest with you guys in order to get the most out of Claude Code you need to be on the Max plan which starts at $100 a month that's the plan that I'm on or you can do the $200 a month Claude Max plan which gets you 20 times more usage than the Pro plan so once you have a paid Claude account you want to come back here and click Claude AI subscription go ahead and click open once you get that message and then I'm going to go have to head and pair yeah you're going to get a message here that says Cloud Code would like to authorize so go ahead and click authorize and then this should authorize my paid Claude subscription within the VS Code extension yep and as you'll see here after a few seconds it says build something great you're all set up for cloud code now you can close this window so I'm going to go ahead and minimize this window and here I'm now successfully logged in to Claude Code within VS Code now before we go too far down the Claude Code rabbit hole there's a few settings and preferences I'd recommend checking on before we just start doing some work so I'm going to go ahead and click the slash button on my keyboard and for those who have already been using Claude Code you're familiar with all the different slash commands that you'll see right here but first I would just start simple i would go under model here and click switch model and I would just leave this on default which is Opus 4.5 i think that's arguably the best AI model right now it's my daily driver for all sorts of business tasks but I just wanted to show you where you can change the model if you're concerned about usage or maybe you want to try sonnet etc now in addition to that I'm going to go ahead and click the slash button again thinking so by default extended thinking mode will be on i'm actually going to turn this off as most tasks that I'm working on I think extended thinking might be overkill now you can test it turn it on and off and see what you get for the results here but that's also going to drain your usage a lot faster versus having extended thinking mode on for account and usage if you're worried about when you're going to run out of credits and whatnot this gives you a good overview of your current session how much usage you have usage excuse me you have left your plan etc and you can also go down and look here at some of the advanced settings like MCP servers output styles agents this is going to require you to open up a terminal and configure it through the terminal and then we can also start getting into the weeds of slash commands i'm not going to cover any of that in this video if you want to log out you can click switch account view help documentation etc i just wanted to show you that first before we get too far down the claude code rabbit hole
[译文] [Ryan Doser]: 我也忘了提一点,你也可以通过 Claude 桌面应用程序安装 Claude Code,如果你想安装那个,通过这种方式你可以使用所谓的“Claude Co-work”,如果你想在不使用像 VS Code 这样的 IDE 的情况下尝试——尽管我不建议这样做——你也可以那样做。我会把安装链接放在下面的视频描述中,只是想在我忘记之前提一下。所以在你安装了 Claude Code 扩展或通过终端设置好之后,接下来的步骤是我们需要配对我们的 Claude 订阅,或者如果你想按量付费使用 API,你也可以通过 Anthropic Console 设置一个账户。但我强烈建议不要走 Anthropic Console 这条路,从长远来看,这将比直接购买付费的 Claude 订阅花费更多。说到付费 Claude 订阅,你必须至少是 Claude Pro 用户才能使用 Claude Code,费用是每月 17 美元。但我会对大家直言不讳,为了从 Claude Code 中获得最大收益,你需要使用 Max 计划,起价为每月 100 美元,这就是我正在使用的计划;或者你可以使用每月 200 美元的 Claude Max 计划,这会让你获得比 Pro 计划多 20 倍的使用量。所以一旦你有了一个付费的 Claude 账户,你要回到这里点击“Claude AI Subscription(Claude AI 订阅)”。当你看到那个消息时点击打开,然后我要去配对……是的,你会收到一条消息说 Claude Code 想要授权,所以点击授权,这应该会在 VS Code 扩展中授权我的付费 Claude 订阅。是的,如你所见,几秒钟后它显示“打造伟大的东西,你已经为 Claude Code 设置好了”,现在你可以关闭这个窗口。所以我要最小化这个窗口,现在我已经成功在 VS Code 中登录了 Claude Code。在我们深入探索 Claude Code 之前,我建议在开始工作前检查一些设置和首选项。我要点击键盘上的斜杠(/)按钮,对于那些已经在使用 Claude Code 的人来说,你们熟悉这里看到的所有不同的斜杠命令。但首先我会从简单的开始,我会进入“Model(模型)”这里点击“Switch Model(切换模型)”,我就让它保持默认,也就是 Opus 4.5。我认为那可能是目前最好的 AI 模型,它是我处理各种业务任务的日常主力,但我只是想向你展示如果你担心使用量或者想尝试 Sonnet 等模型时可以在哪里更改。除此之外,我要再次点击斜杠按钮,选择“Thinking(思考)”。默认情况下,“Extended Thinking(扩展思考)”模式是开启的,我其实要把这个关掉,因为我认为对于我正在处理的大多数任务来说,扩展思考可能有点大材小用。你可以测试一下,打开和关闭它,看看结果如何,但这也会比关闭扩展思考模式更快地消耗你的使用量。关于账户和使用量,如果你担心什么时候会用完额度之类的,这能让你很好地概览当前的会话、你使用了多少、或者说你还剩多少使用量、你的计划等等。你也可以往下拉看看这里的一些高级设置,比如 MCP 服务器、输出风格、代理(Agents),这将需要你打开终端并通过终端进行配置,然后我们还可以开始深入研究斜杠命令的细节。在这个视频中我不打算涵盖那些内容。如果你想登出,可以点击切换账户、查看帮助文档等。我只是想在我们过于深入 Claude Code 之前先向你们展示这些。
📝 本节摘要:
作者强调了文件结构的重要性,并展示了他自己的文件夹层级:包括客户工作(Marketing)、技能库(Skills)、社区和 YouTube 频道资料。他特别指出,拥有一个结构良好的“Skills”文件夹来存放各种 Markdown 格式的指令文件,是高效使用 Claude Code 的关键。
[原文] [Ryan Doser]: so I know I told you guys at the beginning of this video to create a brand new folder which if you're starting from scratch you definitely have to create a new folder and then open it within your workspace but the more I thought about this I figured it would be more beneficial in this video to show you guys my Claude code setup here and explain why I'm doing the way I've structured things just what I have going on and maybe that'll spark some inspiration here now keep in mind I run a marketing agency and I'm also a YouTuber of course so that's the reason behind my structure and just like anything else in AI or file management in general the more organized you can make your structure here within cloud code when it comes to folders subfolders files uh markdown files with different skills it is going to make your life much easier trust me I've spent probably hours thinking about how I'm organizing this setup all the time so on the top left here you'll notice I have a main folder for marketing so whether that's a client so I have a client subfolder email marketing SEO social media etc i also have a skills folder so this skills folder holds all of my different skills which I'm going to talk about that in a little bit where all these different skills for designing emails designing images um you know anti-slop skill YouTube SEO packaging different client skills paid ad skills etc and then I also have a folder for my school community and then I also have a folder for my YouTube channel so I have a subfolder for my podcast and then I also have a subfolder for thumbnails so generating YouTube thumbnails i have you know different skills and then different files inside this subfolder but this in general here is how I'm structuring my entire Claude code setup now I know there's a ton of nuance here as my Claude code setup is going to be very different than what your setup is depending on what you're working on but I just wanted to show that from a high level
[译文] [Ryan Doser]: 我知道我在视频开始时告诉大家要创建一个全新的文件夹——如果你是从零开始,你肯定需要创建一个新文件夹并在你的工作区中打开它——但我越想越觉得,在这个视频里向大家展示我自己的 Claude Code 设置,解释我为什么要这样构建文件结构,以及我在做什么,可能会更有益处,也许这能激发一些灵感。请记住,我经营一家营销代理公司,当然我也是一名 YouTuber,所以这就是我这种结构的背后原因。就像 AI 领域的其他任何事情或一般的文件管理一样,当涉及到文件夹、子文件夹、文件、包含不同技能的 Markdown 文件时,如果你能在 Claude Code 中让你的结构越有条理,你的生活就会越轻松。相信我,我大概花了几个小时一直在思考如何组织这个设置。所以在左上角这里,你会注意到我有一个用于“Marketing(营销)”的主文件夹,不管那是客户——所以我有一个客户子文件夹——电子邮件营销、SEO、社交媒体等等。我还有一个“Skills(技能)”文件夹,这个技能文件夹保存了我所有的不同技能——稍后我会谈到这一点——这里有所有用于设计邮件、设计图片、嗯你知道的,“Anti-slop(反废话)”技能、YouTube SEO 包装、不同的客户技能、付费广告技能等等。然后我还有一个用于我的 School 社区的文件夹,还有一个用于我的 YouTube 频道的文件夹,所以我有一个播客的子文件夹,还有一个用于缩略图的子文件夹,用于生成 YouTube 缩略图,我有不同的技能,然后在这个子文件夹里有不同的文件。但总的来说,这就是我构建整个 Claude Code 设置的方式。我知道这里有很多细微的差别,因为根据你所从事的工作,我的 Claude Code 设置会与你的设置非常不同,但我只是想从高层次上展示这一点。
📝 本节摘要:
本节解释了如何创建“Skill(技能)”文件。作者演示了一个巧妙的方法:通过复制官方 API 文档(如 Claude Skills 文档),让 AI 将其转化为适合自己写作风格的 .md(Markdown)指令文件。这个过程包括在 Web 端 Claude 中生成内容,下载为 Markdown 格式,并将其放入 VS Code 的 Skills 文件夹中,作为 AI 的行为准则。[原文] [Ryan Doser]: next I'm going to get into Claude skills a little bit here i'm going to be making a dedicated video on Claude skills at some point in the near future but I just wanted to quickly show you how to create this and why this is making me use Claude Code every day skills are super super important here so notice I have several different skills for various tasks that I'm working on and so in this example what I'm going to do is I'm actually going to create a skill very quickly now there's more advanced ways to do this but I'm going to create a skill very quickly based on existing content or a project that I already have so inside my Clawude account on the web app I have a Ryan Dozer personal brand project now you can apply this exact same thing if you're using a custom GPT or a chat GPT project and I'll leave this prompt in the video description below so essentially what I did here to create a skill is I found the best practices for creating Claude skills with Claude's API documentation so I literally came to this page clicked copy page pulled up Claude used Opus 4.5 pasted it right in here and then I also gave it the following prompt based on the Claude skills documentation I want you to create a skillmd file that mimics my writing style for Ryan Dozer so if you have a project or a GPT for writing emails writing blog posts uh maybe generating YouTube SEO packaging I don't know whatever the task is you can come into that project or GPT and follow the same process that I'm doing here refer to my recent chat history instructions and files in this project to help you create a skill and then I gave it some of my main tasks and then after about a minute or so it went ahead and came up with this skill right here that's in markdown format and so what you can do here is you can click copy and I'd recommend just doing it this way opening up a brand new Google Doc and then we're going to go ahead and paste it inside a Google Doc now what you want to do is click file this is important here actually we'll name it first let's do you know Ryan Dozer let's just do demo skill we'll just name it that for this example so make sure you name it click file download but make sure we're downloading this in markdown format as you'll see here it's now downloaded in markdown format so I'm going to find that download here drag it off to my desktop i'm going to minimize this window for Google Chrome and then here is my skill and all you need to do to add a skill inside Claude Code is simply drag it over to whatever the relevant file here is so here I have a skills folder i'm going to drop that in and then here is that Ryan Dozer demo skill and if I click on it notice the content here inside Claude code it's showing me all the different contents of that markdown file now very very important here i'm not saying that you should just use this verbatim based on the reply that I got from Claude and start using this skill you want to make sure that this obviously is correct the better inputs that we can provide the more context we can provide the better outputs that we're going to get this hasn't changed this is the same with chat GBT Claude Google Gemini etc and what you can also do if you want to view this in a cleaner interface per se is you can come up to this tab rightclick and then click open preview this will open up a new tab and I would say a cleaner layout of what that skill or markdown file is all about that way if you want to come in here and easily change something or just get a better highlevel overview of what this skill accomplishes viewing it in preview is a really good way to do that
[译文] [Ryan Doser]: 接下来我要在这里稍微谈谈 Claude 技能(Skills),我在不久的将来会制作一个关于 Claude 技能的专门视频,但我只想快速向你们展示如何创建它,以及为什么这让我每天都使用 Claude Code,技能在这里超级超级重要。注意,我有几个针对我正在处理的各种任务的不同技能。在这个例子中我要做的是,实际上我要非常快速地创建一个技能。有更高级的方法可以做到这一点,但我将基于现有的内容或我已经拥有的项目非常快速地创建一个技能。所以在 Web 应用程序上的我的 Claude 账户里,我有一个“Ryan Doser 个人品牌”项目。如果你使用的是自定义 GPT 或 ChatGPT 项目,你可以应用完全相同的方法。我会把这个提示词放在下面的视频描述中。本质上,为了创建一个技能,我找到了 Claude API 文档中关于创建 Claude 技能的最佳实践。所以我真的就是来到这个页面,点击“复制页面”,打开 Claude,使用 Opus 4.5,把它直接粘贴进去,然后我也给了它以下提示词:“基于 Claude 技能文档,我希望你创建一个 skill.md 文件,模仿 Ryan Doser 的写作风格。”所以如果你有一个用于写邮件、写博客文章、或者生成 YouTube SEO 包装的项目或 GPT——我不知道具体任务是什么——你可以进入那个项目或 GPT,遵循我这里正在做的相同流程:“参考我在这个项目中的最近聊天记录、说明和文件,帮我创建一个技能”,然后我给了它一些我的主要任务。大约一分钟后,它就生成了这个 Markdown 格式的技能。你在这里可以做的是点击复制——我建议这样做——打开一个新的 Google 文档,然后我们要把它粘贴到 Google 文档里。现在你要做的是点击“文件(File)”——这里很重要,实际上我们先给它命名,我们叫它“Ryan Doser”,我们就叫“Demo Skill(演示技能)”吧,在这个例子中我们就这样命名。确保你命名了它,点击“文件”,下载,但确保我们是以 Markdown 格式下载的。如你所见,它现在以 Markdown 格式下载了。所以我要找到那个下载文件,把它拖到我的桌面上,我要最小化 Google Chrome 的窗口,这就是我的技能文件。要在 Claude Code 中添加技能,你只需把它拖到任何相关的文件夹里。所以我这里有一个“Skills”文件夹,我要把它放进去,这就是那个“Ryan Doser Demo Skill”。如果我点击它,注意 Claude Code 里的内容,它向我展示了那个 Markdown 文件的所有不同内容。这里非常非常重要的一点是,我并不是说你应该直接逐字使用 Claude 给我的回复并开始使用这个技能,你要确保这显然是正确的。我们能提供的输入越好,我们能提供的上下文越多,我们将得到的输出就越好。这没有改变,这与 ChatGPT、Claude、Google Gemini 等都是一样的。如果你想在一个更干净的界面中查看这个,你可以来到这个标签页,右键点击,然后点击“打开预览(Open Preview)”。这将打开一个新的标签页,我会说是一个更干净的布局,展示那个技能或 Markdown 文件到底是关于什么的。这样如果你想进来轻松地更改某些东西,或者只是更好地从高层次概览这个技能实现了什么,在预览中查看是一个非常好的方法。
📝 本节摘要:
作者展示了 Claude Code 的核心魔力:即时反馈循环。他命令 AI 参考特定的 Skill 文件(如写作风格和反废话规则)来撰写一篇 LinkedIn 帖子。当 AI 犯错(如使用了破折号)时,作者不仅要求修改文案,还命令 AI 直接更新 Skill 文件本身。AI 自动修改了规则文件,确保以后不再犯同样的错误。
[原文] [Ryan Doser]: but now let's quickly test this skill here so what I'm going to do is come over to the chatbot and I'm going to do the following draft a social media post for LinkedIn about the trust recession and how AI is destroying trust and here is the important part that I want to call out i gave the exact names of the skills that I wanted Claude Code to find within my files and actually use that to help in its output so notice here it says read Ryan Dozer social media.mmd it read my social media skill read anti-slop.md so it's reading my anti-slop skill and here at C you came up with a basic social media post for LinkedIn now you might be wondering well Ryan how is that any different than going to Chad GPT or Claude and getting a social media post like that and it's not but here is the magic of Claude code it's an instant feedback loop i'm going to reply and say don't ever use m dashes in your outputs and make the hook more scroll stopping but more importantly update the Ryan dozer social media MD skill so you don't make these mistakes in the future i'm going to add skill right here click enter and then what this is going to do is it's going to update that skill markdown file in real time so it doesn't actually make those mistakes ever again so it came back and it came up with a new hook and whatever but this is the important part right here notice that little line highlighted in green where it says never use m dashes use periods or commas instead so clawed code automatically went in there and it's highlighting the change that it's making inside my markdown file so I'm going to go ahead and click yes and then it should go on to say that the skill is updated i'm going to skip ahead and wait till this is complete all right so here again we have another edit request as it relates to the hook because remember that's what I came back with if I wanted it to edit that hook and make it more scroll stopping so in red this is what I currently have right now on that markdown file and then in green these are the suggested changes so I'm going to click yes again I hope by now that you guys are seeing the power of this and how this is so important at scale when you're dealing with a lot of different skills and you want to constantly update them to get the best results possible
[译文] [Ryan Doser]: 现在让我们快速测试一下这个技能。我要做的是来到聊天机器人这里,执行以下操作:起草一篇关于信任衰退以及 AI 如何破坏信任的 LinkedIn 社交媒体帖子。这里是我想强调的重要部分,我给出了我希望 Claude Code 在我的文件中找到并实际用于帮助其输出的技能的确切名称。注意这里它显示“读取 Ryan Dozer social media.md”,它读取了我的社交媒体技能;“读取 anti-slop.md”,所以它正在读取我的“反废话”技能。看这里,它生成了一篇基本的 LinkedIn 社交媒体帖子。现在你可能会想,“嗯,Ryan,这和去 ChatGPT 或 Claude 那里获取一篇类似的社交媒体帖子有什么不同呢?”其实没什么不同,但 Claude Code 的魔力就在于:它是一个即时反馈循环。我要回复说:“永远不要在你的输出中使用破折号(M dashes),让钩子(Hook,吸引人的开头)更具‘刷屏停留感(scroll stopping)’,但更重要的是,更新‘Ryan Dozer social media.md’这个技能文件,这样你在未来就不会再犯这些错误了。”我要在这里添加技能,点击回车。这将做的是,它会实时更新那个技能 Markdown 文件,这样它就真的再也不会犯那些错误了。它回复了,并提出了一个新的钩子之类的东西,但这是最重要的部分:注意那一行高亮显示为绿色的文字,上面写着“永远不要使用破折号,改用句号或逗号”。所以 Claude Code 自动进去了,并且高亮显示了它在我的 Markdown 文件中正在做的更改。我要点击“是(Yes)”,然后它应该会继续说技能已更新。我要跳过这里等待它完成。好了,这里我们要处理另一个编辑请求,是关于钩子的,因为记得吗,那就是我刚才反馈的内容,如果我想让它编辑那个钩子并让它更具吸引力。所以在红色部分,这是我目前在那个 Markdown 文件中已有的内容,然后在绿色部分,这些是建议的更改。我要再次点击“是”。我希望到现在你们已经看到了这其中的力量,以及当你处理许多不同的技能并希望不断更新它们以获得最佳结果时,这在规模化操作中是多么重要。
📝 本节摘要:
这是一个高级用例。作者通过 Claude Code 调用 OpenRouter 的 API 密钥,使用 Google 的 NanoBanana Pro(即 Imagen 相关模型)生成 YouTube 缩略图。他展示了如何让 AI 读取本地的“Assets(素材)”文件夹(包含头像、Logo、参考图),生成图片,并根据反馈(添加文字、特定头像)进行迭代修改。这证明了 Claude Code 可以作为能够调用外部工具和本地文件的智能体。
[原文] [Ryan Doser]: so now let's explore a more advanced use case of claude code which is generating YouTube thumbnails it's obviously a very realworld application for not only myself but a lot of marketers content creators etc and so you'll see I started fresh so all I did was close out those tabs and to start a new chat in Claude Code simply click this plus icon to start a fresh session right here so what I'm going to do is prompt it with the following generate me a YouTube thumbnail for the video titled I quit Chad GPT in 2026 that was a very recent video that I did basically letting you guys know why I'm canceling chat GPT plus i'll leave that in the description below but let's say I want a brand new thumbnail for this and I can use Claude code to help me create it use the skill YouTube thumbnail designer.md so I have a skill that's dedicated for YouTube thumbnails so you need to make a skill first and you can't just say make me a thumbnail you have to have a reference and context so it knows what it's doing and I said I also refer to my YouTube thumbnail assets folder for past examples that's a very important point here so if I click the drop down on my YouTube folder you'll notice here I have a YouTube thumbnail assets folder where I have head shot logos thumbnail examples and UI elements so here I have five of my best head shot for YouTube thumbnails that I actually got this prepared so again it knows all the context about me what head shot I like what logos I like using so in the logos I have Enthropic logo Chad GPT Claude Code Deepseek Gemini etc so it knows where to pull those logos from and then for thumbnail examples I've uploaded all sorts of different thumbnails from my channel of what I would call highquality thumbnails so that I can have something else to reference from so I'm adding all of this context and reference to let Claude Code better understand what a highquality YouTube thumbnail looks like so notice here I said YouTube thumbnail assets folder for past examples give me two variations of thumbnails use my Google API key for NanoBanana Pro from Open Router which you should have saved and that's a little more technical detail here but what I've also done is I've created a skill called Nanobanana Pro API best practices and all I did to create that skill is I found the official documentation for Google's Nanobanana Pro image generation copied this entire page and said "Generate me a skill mimicking best practices of this API documentation." I'll leave a link to this in the video description below and then once you have that skill what I also did and you need this in order to generate thumbnails like I'm about to show you is generate an API key now you can do this in Google AI studio if you want to generate an API key that way or you can use a platform like open router if you want to generate an API key through open router this also works as well and that's what I've been using and so what you want to do and I'll leave open router in the video description below if you want to create a free account add some credits you would click create an API key so you have an API key dedicated for Claude Code and then what you would do is obviously insert that into Claude code in order to know exactly what it's pulling from so I know that sounded like a lot here i'm going to go ahead and click enter and then I'm going to skip ahead and wait till Claude Code responds all right so in about 60 seconds Claude Code with Google's NanoBanana Pro API generated these two YouTube thumbnails right here and before I show you the results notice all of the things it was doing within this process right it was looking at all the skills it was referring to my open router API key so you can go back and see exactly what it was doing to come up with this output so let's look at the exact image files that it created and so I have a folder titled generated thumbnails which again goes back to the importance of making sure you're organized so every time a thumbnail is created it should go in this generated thumbnails folder here is the first thumbnail that it created not a bad start obviously I want to add text a headshot maybe some other logos in there and here is the other thumbnail that it created again not bad either and so what we can do is again reiterate and refine add bold white text on the left that reads chat GPT sucks also add my headsh shot on the left using this file and so what I did is I told it to reference an exact headshot so if I find my head shot folder here is the headshot that I want it to reference and so now we're going to come back again hit enter and then see what this new thumbnail looks like all right and here is that revised thumbnail from Clawed Code and by no means is this perfect it's definitely not bad and you can keep refining this to get the final output that you want one thing that I've started doing too is that sometimes it can get a little iffy when you start using head shot and having Claw Code generate that way what you can do is maybe just give it the background or even the background with some text like this where it generated the text the background the logos etc pull that up into Canva or Photoshop have a list of headshot PNG files ready to go where all you need to do is drag and drop those head shot save it and then you're done yes it's an extra step there but that takes 30 to 60 seconds and it looks higher quality versus sometimes going back and forth with clawed code and the head shot won't always be there
[译文] [Ryan Doser]: 现在让我们探索 Claude Code 的一个更高级的用例,即生成 YouTube 缩略图。这显然是一个非常真实的现实应用,不仅对我,对许多营销人员、内容创作者等也是如此。你会看到我重新开始了,所以我所做的就是关闭那些标签页,并在 Claude Code 中点击这个加号图标来开始一个新的对话,也就是在这里开始一个新的会话。我要给它以下提示词:“为我生成一个 YouTube 缩略图,视频标题是《我在 2026 年放弃了 ChatGPT》。”那是我最近做的一个视频,基本上是告诉大家我为什么要取消 ChatGPT Plus 订阅,我会把它放在下面的描述中。但假设我想要为此做一个全新的缩略图,我可以使用 Claude Code 来帮我创建。使用“YouTube thumbnail designer.md”这个技能——所以我有一个专门用于 YouTube 缩略图的技能。你需要先制作一个技能,你不能只说“给我做一个缩略图”,你必须有参考和上下文,这样它才知道它在做什么。我还说:“同时也参考我的‘YouTube thumbnail assets(YouTube 缩略图素材)’文件夹作为过去的示例。”这在这里是一个非常重要的点。如果我点击我的 YouTube 文件夹的下拉菜单,你会注意到这里我有一个“YouTube 缩略图素材”文件夹,里面有头像、Logo、缩略图示例和 UI 元素。在这里我有五张我最好的用于 YouTube 缩略图的头像,我是真的准备好了这些,所以它再次知道关于我的所有背景信息,我喜欢什么头像,我喜欢使用什么 Logo。所以在 Logo 文件夹里我有 Anthropic、ChatGPT、Claude Code、Deepseek、Gemini 等等 Logo,所以它知道从哪里提取这些 Logo。至于缩略图示例,我上传了各种来自我频道的不同缩略图,那些我会称之为高质量缩略图的图片,这样我可以有其他东西作为参考。所以我添加了所有这些上下文和参考资料,让 Claude Code 更好地理解什么是高质量的 YouTube 缩略图。注意这里我说:“参考 YouTube 缩略图素材文件夹作为过去的示例,给我两个缩略图变体,使用我在 Open Router 上的 Google NanoBanana Pro API 密钥。”这应该已经保存好了。这里涉及一点技术细节,但我还做的是,我创建了一个名为“Nanobanana Pro API best practices(Nanobanana Pro API 最佳实践)”的技能。为了创建那个技能,我所做的就是找到 Google 的 Nanobanana Pro 图像生成的官方文档,复制整个页面并说:“为我生成一个模仿此 API 文档最佳实践的技能。”我会把这个链接放在下面的视频描述中。一旦你有了那个技能,我还做的另一件事——为了像我即将展示的那样生成缩略图,你需要这个——是生成一个 API 密钥。你可以在 Google AI Studio 中做这件事,如果你想那样生成 API 密钥的话;或者你可以使用像 Open Router 这样的平台,如果你想通过 Open Router 生成 API 密钥,这也行得通,这就是我一直在使用的。你要做的是——如果你想创建一个免费账户并添加一些积分,我会把 Open Router 放在下面的视频描述中——点击创建 API 密钥,这样你就有一个专门用于 Claude Code 的 API 密钥。然后你要做的显然是把它插入 Claude Code 中,以便它确切地知道它是从哪里调用的。我知道这听起来很多,我要点击回车,然后我会跳过等待,直到 Claude Code 做出回应。好的,在大约 60 秒内,Claude Code 使用 Google 的 NanoBanana Pro API 生成了这两张 YouTube 缩略图。在我向你展示结果之前,请注意它在这个过程中所做的所有事情,对吧?它查看了所有的技能,它参考了我的 Open Router API 密钥,所以你可以回去确切地看到它是如何得出这个输出的。让我们看看它创建的确切图像文件。我有一个名为“generated thumbnails(已生成的缩略图)”的文件夹,这又回到了确保你有条理的重要性,所以每次创建缩略图时,它都应该进入这个已生成的缩略图文件夹。这是它创建的第一个缩略图,开局不错,显然我想在里面添加文字、头像,也许还有一些其他的 Logo。这是它创建的另一个缩略图,也不错。我们可以做的是再次迭代和完善:“在左侧添加粗体白色文字,内容是‘ChatGPT Sucks’,还要使用这个文件在左侧添加我的头像。”所以我做的是告诉它参考一张确切的头像。如果我找到我的头像文件夹,这就是我想让它参考的头像。现在我们要再次回来,按回车,然后看看这个新缩略图是什么样子的。好的,这是 Claude Code 修改后的缩略图。这绝不是完美的,但也绝对不差。你可以继续完善它以获得你想要的最终输出。我也开始做的一件事是,有时候当你开始使用头像并让 Claude Code 那样生成时,效果可能会有点不稳定。你可以做的是也许只给它背景,或者甚至是带有这样文字的背景,让它生成文字、背景、Logo 等,然后把图片拉进 Canva 或 Photoshop,准备好一系列头像 PNG 文件,你只需要拖放那些头像,保存,然后就完成了。是的,这是一个额外的步骤,但这只需要 30 到 60 秒,而且看起来质量更高,相比之下,有时与 Claude Code 反复来回调试,而且头像并不总是会在那里。
📝 本节摘要:
在最后一部分,作者总结了使用 Claude Code 的经济效益:通过 Open Router 生成每张图片的成本仅为 14 美分,相比雇佣设计师或使用复杂的自动化流程,这是一种极具扩展性和效率的方案。视频最后再次鼓励大家克服对“代码”的恐惧,并订阅频道。
[原文] [Ryan Doser]: now the important caveat here is if as Google's AI image models continue to improve remember this is Nano Banana Pro this isn't clawed code so as those image models continue to get better this process will only continue to get better and the best part about all of this if I look at my activity in open router it costs only 14 cents per image to create so if you think about this at scale once you get those SOPs dialed in once you get those skills dialed in right this is a very efficient process at scale versus hiring a thumbnail designer potentially or opening up Gemini in the web app and going back and forth and waiting minutes if not hours to get highquality thumbnails or pulling up some confusing NN automation to generate thumbnails where if one of these nodes breaks well then the whole automation falls apart you're troubleshooting etc i hope you guys are starting to see the value of Clawude Code for a use case like this of generating YouTube thumbnails and this is just one of many use cases and I'm going to start covering more of this on my channel in the near future and so if you've made it this far into the video I truly appreciate you and if this video also helped you overcome that fear of learning Claude Code for the first time let me know in the comments below give me a thumbs up and also subscribe to the channel but most importantly I hope you all have a great day
[译文] [Ryan Doser]: 这里重要的注意事项是,随着 Google 的 AI 图像模型不断改进——记住这是 Nano Banana Pro(注:即通过 API 调用的 Google 模型),这不是 Claude Code——所以随着那些图像模型变得更好,这个过程只会变得越来越好。所有这一切最棒的部分是,如果我查看我在 Open Router 中的活动,创建每张图片只需花费 14 美分。所以如果你从规模化的角度来考虑,一旦你把那些 SOP(标准作业程序)调整好,一旦你把那些技能调整好,相比于可能雇佣一个缩略图设计师,或者在 Web 应用程序中打开 Gemini 反复来回等待几分钟甚至几小时才能获得高质量缩略图,或者拉起一些令人困惑的节点自动化(Node automation)来生成缩略图——如果其中一个节点坏了,整个自动化就会崩溃,你还要去故障排除等等——这真的是一个非常高效的规模化流程。我希望你们开始看到 Claude Code 在像生成 YouTube 缩略图这样的用例中的价值,而这仅仅是众多用例中的一个。我将在不久的将来在我的频道上开始涵盖更多这方面的内容。如果你看视频看到了这里,我真心感谢你。如果这个视频也帮助你克服了第一次学习 Claude Code 的恐惧,请在下面的评论中告诉我,给我点个赞,同时也订阅这个频道。但最重要的是,希望大家都有美好的一天。