章节 1：引言与AI营销助手团队架构

📝 本节摘要：

本节介绍了Google AI技术栈的快速演变，并提出了核心理念：关注方法论而非单一功能。演讲者构建了一个由四个关键角色组成的“AI营销助手团队”（策略师、数据分析师、创意总监、构建者），强调AI是协助人类处理80%的任务，从而让人类专注于高影响力的战略工作。

[原文] [Grace Leung]: Google Gemini is getting incredibly powerful and Google AI Stack is evolving fast, but AI models get obsolete.

[译文] [Grace Leung]: Google Gemini 正变得极其强大，Google AI 技术栈也在快速演进，但 AI 模型总会过时。

[原文] [Grace Leung]: So that's why we should not just focus on features, but the methodology and the fundamental use cases.

[译文] [Grace Leung]: 所以这就是为什么我们不应只关注功能，而应关注方法论和基础用例。

[原文] [Grace Leung]: So in this video, I'll show you how to use Google AI Stack and Gemini for day-to-day marketing tasks with this principle in mind, let's go.

[译文] [Grace Leung]: 因此在这个视频中，我将向你展示如何带着这个原则，利用 Google AI 技术栈和 Gemini 处理日常营销任务，我们开始吧。

[原文] [Grace Leung]: So here is our AI marketing assistant team with four key marketing functions, the AI marketing strategist, the AI data analyst, the AI creative director, and copywriter, the AI builder.

[译文] [Grace Leung]: 这里是我们的 AI 营销助手团队，包含四个关键的营销职能：AI 营销策略师、AI 数据分析师、AI 创意总监兼文案、以及 AI 构建者。

[原文] [Grace Leung]: Now, this is not about replacing marketers, it's always about AI + human.

[译文] [Grace Leung]: 现在，这并不是要取代营销人员，这始终是关于 AI + 人类。

[原文] [Grace Leung]: So think of them as your assistant handling 80% of tasks so you can focus on high impact strategy.

[译文] [Grace Leung]: 所以把它们看作是处理 80% 任务的助手，这样你就可以专注于高影响力的战略。

章节 2：AI营销策略师——从深度调研到演示文稿

📝 本节摘要：

本节详细展示了“AI营销策略师”的工作流。通过Gemini的深度研究（Deep Research）功能收集市场数据，结合NotebookLM的综合能力生成上市（GTM）策略报告。随后，利用Gemini的Canvas模式将策略文档转化为PPT大纲，并最终导出为Google Slides，完成从调研到演示的闭环。

[原文] [Grace Leung]: First, our AI marketing strategist.

[译文] [Grace Leung]: 首先，是我们的 AI 营销策略师。

[原文] [Grace Leung]: We all know that great marketing start with a solid strategy.

[译文] [Grace Leung]: 我们都知道，伟大的营销始于坚实的策略。

[原文] [Grace Leung]: And to do this, we are pairing the powerful research capabilities of Gemini with the incredible synthesis power of NotebookLM.

[译文] [Grace Leung]: 为了做到这一点，我们将 Gemini 强大的研究能力与 NotebookLM 惊人的综合能力结合起来。

[原文] [Grace Leung]: For example, I'm planning to go to market strategy for an online cross platform launch.

[译文] [Grace Leung]: 例如，我正在为一个在线跨平台发布制定上市（GTM）策略。

[原文] [Grace Leung]: So on Gemini, turn on deep research.

[译文] [Grace Leung]: 那么在 Gemini 上，开启深度研究（deep research）功能。

[原文] [Grace Leung]: A good news is now Gemini allows you to use your own sources or upload your own files as part of the deep research process.

[译文] [Grace Leung]: 好消息是，现在 Gemini 允许你使用自己的来源或上传自己的文件作为深度研究过程的一部分。

[原文] [Grace Leung]: Then it will give you really detailed research report about your target audience, key market players, pricing models, prioritize marketing channels, and we can just export it to a Google document and specify our project name that is ready to import back to NotebookLM.

[译文] [Grace Leung]: 然后它会给你一份非常详细的研究报告，关于你的目标受众、主要市场参与者、定价模型、优先营销渠道，我们可以直接将其导出为 Google 文档并指定项目名称，准备导回 NotebookLM。

[原文] [Grace Leung]: A quick pro tip here is you can now perform this deep research directly right inside notebookLM and import all original sources there.

[译文] [Grace Leung]: 这里有一个快速的小技巧，你现在可以直接在 NotebookLM 内部进行这项深度研究，并在那里导入所有原始来源。

[原文] [Grace Leung]: But either way, the principle and goal is the same.

[译文] [Grace Leung]: 但无论哪种方式，原则和目标都是一样的。

[原文] [Grace Leung]: That is to build a centralized knowledge base for strategy.

[译文] [Grace Leung]: 那就是为策略建立一个中心化的知识库。

[原文] [Grace Leung]: Then on NotebookLM, import additional sources like online learning market trends, popular course topic, and very important is to also upload our own product overview as part of the sources.

[译文] [Grace Leung]: 然后在 NotebookLM 上，导入额外的来源，如在线学习市场趋势、热门课程主题，非常重要的是也要上传我们自己的产品概览作为来源的一部分。

[原文] [Grace Leung]: Then we can configure the chat with the marketing strategist persona from more relevant response.

[译文] [Grace Leung]: 接着我们可以用营销策略师的角色配置聊天，以获得更相关的回复。

[原文] [Grace Leung]: Once all the sources are import, then we can create a report using the built-in studio feature.

[译文] [Grace Leung]: 一旦所有来源都导入完毕，我们就可以使用内置的 studio 功能创建报告。

[原文] [Grace Leung]: For this use case, we'll just create our own report with a custom prompt.

[译文] [Grace Leung]: 针对这个用例，我们将使用自定义提示词来创建我们自己的报告。

[原文] [Grace Leung]: That is the go-to market strategy document.

[译文] [Grace Leung]: 那就是上市策略文档。

[原文] [Grace Leung]: So you can see the final report includes the positioning, pricing strategy, channel recommendations, budget allocations for the strategy plan.

[译文] [Grace Leung]: 所以你可以看到最终报告包含了定位、定价策略、渠道建议、策略计划的预算分配。

[原文] [Grace Leung]: And this is why I like Noble LM, because it only use the sources I have import.

[译文] [Grace Leung]: 这就是我喜欢 NotebookLM 的原因，因为它只使用我导入的来源。

[原文] [Grace Leung]: And so the strategy recommendations are grounded in what it knows about the products.

[译文] [Grace Leung]: 因此，策略建议是基于它对产品的了解而建立的。

[原文] [Grace Leung]: But we are not done yet because oftentimes we have to present the strategy to the team.

[译文] [Grace Leung]: 但我们还没结束，因为通常我们必须向团队展示这个策略。

[原文] [Grace Leung]: So we can first import back this strategy document.

[译文] [Grace Leung]: 所以我们可以先把这个策略文档导回来。

[原文] [Grace Leung]: So only select this source and then ask it to create a 15 slide presentation outline.

[译文] [Grace Leung]: 只选择这个来源，然后让它创建一个 15 页的演示文稿大纲。

[原文] [Grace Leung]: Then on Gemini turn on canvas mode, paste back this presentation outline, and ask it to create the actual presentation deck with the color scheme.

[译文] [Grace Leung]: 然后在 Gemini 上开启 canvas 模式，粘贴回这个演示文稿大纲，并要求它创建带有配色方案的实际演示文稿。

[原文] [Grace Leung]: And the best thing is you can just click here to export it directly to Google's Slides, or just download it as a pdf file.

[译文] [Grace Leung]: 最棒的是，你可以直接点击这里将其导出到 Google Slides，或者直接下载为 PDF 文件。

[原文] [Grace Leung]: And then you can make final edits in a Google slide, perhaps insert images, update a cover background, and then pretty quickly you have a ready to present deck, which is based on the research and on brand tone.

[译文] [Grace Leung]: 然后你可以在 Google Slide 中进行最终编辑，也许插入图片，更新封面背景，很快你就拥有了一份基于研究且符合品牌调性的可供演示的文稿。

章节 3：AI数据分析师——数据挖掘与可视化

📝 本节摘要：

本节介绍“AI数据分析师”角色。通过NotebookLM对Google Sheets的支持，营销人员可以上传预算、活动结果等复杂表格数据，并进行跨文档（如策略文档与数据表）的关联分析，以此验证KPI达成情况或挖掘高价值细分市场。此外，还展示了利用Gemini将杂乱数据转化为交互式仪表盘的能力。

[原文] [Grace Leung]: So we have the strategy plan, but in marketing we still need an AI data analyst.

[译文] [Grace Leung]: 我们有了策略计划，但在营销中我们仍然需要一位 AI 数据分析师。

[原文] [Grace Leung]: So we need to measure performance and see what is actually happening.

[译文] [Grace Leung]: 所以我们需要衡量表现并看看实际发生了什么。

[原文] [Grace Leung]: And that's why NotebookLM is so useful here as it now support Google Sheets import that lets you dig through all those numbers and find the real answers.

[译文] [Grace Leung]: 这就是 NotebookLM 在这里非常有用的原因，因为它现在支持导入 Google Sheets，让你能够挖掘所有这些数字并找到真正的答案。

[原文] [Grace Leung]: So probably if you're marketers, you know, we all need to deal with different types of spreadsheets, marketing budgets, campaign results, sales pipelines.

[译文] [Grace Leung]: 如果你是营销人员，大概你知道，我们都需要处理不同类型的电子表格、营销预算、活动结果、销售管道。

[原文] [Grace Leung]: And the best thing is you can now input all these to NotebookLM.

[译文] [Grace Leung]: 最棒的是，你现在可以将所有这些输入到 NotebookLM。

[原文] [Grace Leung]: And this is a game changer because we can also upload our strategy document and then cross-referencing and do correlation analysis with minimal hallucination and find meaningful linkage between these data sources.

[译文] [Grace Leung]: 这是一个游戏规则改变者，因为我们还可以上传我们的策略文档，然后进行交叉引用和相关性分析，以最小的幻觉在这些数据源之间找到有意义的联系。

[原文] [Grace Leung]: So for example, we can ask it to base on these performance data if we are ready to hit the launch KPI outlined in the strategy.

[译文] [Grace Leung]: 举例来说，我们可以让它基于这些绩效数据，判断我们是否准备好达成策略中概述的发布 KPI。

[原文] [Grace Leung]: And give the rationale so it would give you detailed analysis and propose what data might still be needed to determine the campaign success.

[译文] [Grace Leung]: 并给出理由，这样它会给你详细的分析，并建议还需要什么数据来确定活动是否成功。

[原文] [Grace Leung]: Or you can just select relevant data sets and ask, which channels and content type combinations generate leads at the lowest cost and then it will find a relevant linkage for you.

[译文] [Grace Leung]: 或者你可以直接选择相关的数据集并提问，哪种渠道和内容类型的组合能以最低成本产生线索，然后它会为你找到相关的联系。

[原文] [Grace Leung]: You could even upload customer data along with campaign performance to identify high value segment or personalization opportunities.

[译文] [Grace Leung]: 你甚至可以上传客户数据以及活动表现，以识别高价值细分市场或个性化机会。

[原文] [Grace Leung]: So using this approach, you can do different meaningful correlation analysis from different angles and dig through the data and find the answers for your business questions.

[译文] [Grace Leung]: 使用这种方法，你可以从不同角度进行各种有意义的相关性分析，挖掘数据并找到商业问题的答案。

[原文] [Grace Leung]: Besides digging through the data. We can also ask Gemini to build the visualization from these messy data sets.

[译文] [Grace Leung]: 除了挖掘数据。我们还可以让 Gemini 基于这些杂乱的数据集构建可视化。

[原文] [Grace Leung]: Just upload the data sets and then ask it to create a ready to share interactive dashboard, including the business question that you want it to focus on.

[译文] [Grace Leung]: 只需上传数据集，然后要求它创建一个可供分享的交互式仪表盘，包含你希望它关注的商业问题。

[原文] [Grace Leung]: So immediately you get a compelling data story that you can present with the team, like in this case, the content performance dashboard.

[译文] [Grace Leung]: 于是你立即获得一个引人注目的数据故事，可以向团队展示，就像在这个案例中的内容表现仪表盘。

[原文] [Grace Leung]: with ROI view channel breakdown and to quickly pinpoint areas that need immediate focus with actionable recommendations.

[译文] [Grace Leung]: 带有 ROI 视图、渠道细分，并能通过可操作的建议快速查明需要立即关注的区域。

章节 4：中场插播——AI时代的客户信任

📝 本节摘要：

在深入技术操作之间，本节讨论了使用AI时的关键伦理问题——如何不失去客户信任。引用了HubSpot和SurveyMonkey的报告，指出虽然公司全力投入AI，但多数消费者希望品牌明确告知AI的使用。本节强调了在自动化世界中保持“真实性”和“人际连接”的重要性。

[原文] [Grace Leung]: So with AI becoming such a huge part of how we do marketing, there is a critical question.

[译文] [Grace Leung]: 随着 AI 成为我们营销方式中如此重要的一部分，出现了一个关键问题。

[原文] [Grace Leung]: How do we use AI without losing our customer trust?

[译文] [Grace Leung]: 我们如何在不失去客户信任的情况下使用 AI？

[原文] [Grace Leung]: And that's why I recommend you to check out this free report from HubSpot and SurveyMonkey, how brands are earning loyalty in an automated world.

[译文] [Grace Leung]: 这就是为什么我推荐你查看这份来自 HubSpot 和 SurveyMonkey 的免费报告，《品牌如何在自动化世界中赢得忠诚度》。

[原文] [Grace Leung]: You can find the link below.

[译文] [Grace Leung]: 你可以在下方找到链接。

[原文] [Grace Leung]: This report covers what consumers really think about AI in marketing.

[译文] [Grace Leung]: 这份报告涵盖了消费者对营销中 AI 的真实想法。

[原文] [Grace Leung]: While most companies are going all in on ai, only 24% of consumers actually like seeing AI in their emails ads, or customer support and 84% want to know when brands are using ai.

[译文] [Grace Leung]: 虽然大多数公司都在全力投入 AI，但实际上只有 24% 的消费者喜欢在邮件广告或客户支持中看到 AI，且 84% 的人希望知道品牌何时在使用 AI。

[原文] [Grace Leung]: Not just the insights. What I found valuable is also the section about best practices for staying authentic with ai.

[译文] [Grace Leung]: 不仅仅是洞察。我发现有价值的还有关于在使用 AI 时保持真实性的最佳实践部分。

[原文] [Grace Leung]: It provides five actionable strategies to implement AI without losing the human connection.

[译文] [Grace Leung]: 它提供了五个可操作的策略，以便在实施 AI 时不失去人际连接。

[原文] [Grace Leung]: Download this for free in the description, especially if you are already using AI in your work.

[译文] [Grace Leung]: 在描述中免费下载这个，特别是如果你已经在工作中使用 AI 的话。

[原文] [Grace Leung]: And thank you so much HubSpot and SurveyMonkey for sponsoring this video.

[译文] [Grace Leung]: 非常感谢 HubSpot 和 SurveyMonkey 赞助这个视频。

章节 5：AI创意总监（上）——视觉头脑风暴与素材融合

📝 本节摘要：

话题转入“AI创意总监”，重点介绍两款工具：Mixboard和Whisk。Mixboard作为虚拟白板，用于寻找营销活动的视觉氛围（Vibe）和混搭概念；Whisk则用于将主体、场景和风格三个要素融合，生成高质量的营销素材。此外，还展示了如何将静态图像转化为动画。

[原文] [Grace Leung]: All right. Another key role most marketers need is an AI creative director and copywriter.

[译文] [Grace Leung]: 好的。大多数营销人员需要的另一个关键角色是 AI 创意总监和文案。

[原文] [Grace Leung]: And the great new is Google now offers a ton of creative AI tools, but each tool has a specific strength.

[译文] [Grace Leung]: 好消息是 Google 现在提供了大量的创意 AI 工具，但每个工具都有特定的优势。

[原文] [Grace Leung]: So let me show you when to use what, starting with the first step of visual brainstorming with Mixboard.

[译文] [Grace Leung]: 所以让我向你展示何时使用什么，从使用 Mixboard 进行视觉头脑风暴的第一步开始。

[原文] [Grace Leung]: So Google Mixboard worked just like your virtual whiteboard for finding the initial marketing campaign vibe.

[译文] [Grace Leung]: Google Mixboard 就像你的虚拟白板，用于寻找最初的营销活动氛围（vibe）。

[原文] [Grace Leung]: So let's say I'm planning a holiday season coffee subscription box campaign.

[译文] [Grace Leung]: 假设我正在策划一个节日季咖啡订阅盒活动。

[原文] [Grace Leung]: Then I can just prompt it and ask it to generate a list of visual elements as a starting point, like the packaging, logos, lifestyle images, and if you like any particular style, you can just select it and click more like this and it will generate a more similar vibe.

[译文] [Grace Leung]: 那么我可以直接给它提示词，让它生成一系列视觉元素作为起点，比如包装、Logo、生活方式图片，如果你喜欢任何特定的风格，只需选择它并点击“更多类似项”，它就会生成更多相似的氛围。

[原文] [Grace Leung]: And you can even upload your own visual elements to the canvas by drag and drop them here.

[译文] [Grace Leung]: 你甚至可以通过拖放将自己的视觉元素上传到画布上。

[原文] [Grace Leung]: So once you're happy with the canvas, and then you can start what I call the mix and match process.

[译文] [Grace Leung]: 一旦你对画布满意，就可以开始我所谓的“混搭”过程。

[原文] [Grace Leung]: Just select different visual elements that you like, and then ask it to generate any new concept.

[译文] [Grace Leung]: 只需选择你喜欢的不同视觉元素，然后要求它生成任何新概念。

[原文] [Grace Leung]: So maybe create a new marketing lifestyle image with seasonal themes.

[译文] [Grace Leung]: 比如创建一个带有季节性主题的新营销生活方式图片。

[原文] [Grace Leung]: And you can see the results are pretty amazing and it's very easy to do that.

[译文] [Grace Leung]: 你可以看到结果非常惊人，而且很容易做到。

[原文] [Grace Leung]: Or maybe I can blend these three images to create a photo realistic hero shot for the campaign.

[译文] [Grace Leung]: 或者我可以混合这三张图片，为活动创建一张照片级逼真的主视觉图（Hero Shot）。

[原文] [Grace Leung]: So the possibility is endless, and you can download them for future reference and not just for campaign visual ideas.

[译文] [Grace Leung]: 所以可能性是无限的，你可以下载它们以备将来参考，而不仅仅是为了活动的视觉创意。

[原文] [Grace Leung]: So maybe you are brainstorming visual concepts for your branding elements, and you can apply the same concept.

[译文] [Grace Leung]: 也许你正在为你的品牌元素进行视觉概念的头脑风暴，你也可以应用相同的概念。

[原文] [Grace Leung]: Just let Gemini generate different logo concepts, color palette, font style for your new brand, and then you can mix and match any of these visual elements to create some new brand style.

[译文] [Grace Leung]: 让 Gemini 生成不同的 Logo 概念、调色板、字体风格给你的新品牌，然后你可以混搭这些视觉元素中的任何一个来创造一些新的品牌风格。

[原文] [Grace Leung]: So maybe in this case, what these brand elements looks like on the luxury paper shopping bag.

[译文] [Grace Leung]: 也许在这个案例中，看看这些品牌元素在豪华纸质购物袋上是什么样子。

[原文] [Grace Leung]: And you can see the results is quite impressive.

[译文] [Grace Leung]: 你可以看到结果相当令人印象深刻。

[原文] [Grace Leung]: So Mixboard is perfect for finding the campaign vibe, but those are still concepts, not final assets.

[译文] [Grace Leung]: Mixboard 非常适合寻找活动氛围，但那些仍然是概念，不是最终资产。

[原文] [Grace Leung]: And this is where Whisk comes in.

[译文] [Grace Leung]: 这就是 Whisk 登场的地方。

[原文] [Grace Leung]: It's built to take three components and blend them into a high quality, ready to use marketing asset.

[译文] [Grace Leung]: 它的构建目的是提取三个组件并将它们混合成高质量、可直接使用的营销资产。

[原文] [Grace Leung]: So once you log into Whisk, you will see these three components, areas, the subject, the scene, and the style.

[译文] [Grace Leung]: 一旦你登录 Whisk，你会看到这三个组件区域：主体、场景和风格。

[原文] [Grace Leung]: So perhaps I'm preparing some lifestyle marketing image for a headphone product.

[译文] [Grace Leung]: 也许我正在为一款耳机产品准备一些生活方式营销图片。

[原文] [Grace Leung]: Then I can first upload the subject image, like the model, the product.

[译文] [Grace Leung]: 那么我可以先上传主体图片，比如模特、产品。

[原文] [Grace Leung]: And then for the scene, we can try prompt it to generate like a cozy home office.

[译文] [Grace Leung]: 然后对于场景，我们可以尝试提示它生成像是一个舒适的家庭办公室。

[原文] [Grace Leung]: As for the style, if you have no idea, you can click here to roll the dice and let it pick any default randomly.

[译文] [Grace Leung]: 至于风格，如果你没有主意，可以点击这里掷骰子，让它随机选择任何默认风格。

[原文] [Grace Leung]: And then we can prompt it to make whatever changes perhaps this woman wearing the product and working at the desk.

[译文] [Grace Leung]: 然后我们可以提示它做任何改变，也许是让这个女人戴着产品在书桌前工作。

[原文] [Grace Leung]: And so the results is pretty impressive.

[译文] [Grace Leung]: 结果非常令人印象深刻。

[原文] [Grace Leung]: And make sure you turn on the precise reference to keep the character consistency and so you can keep on iterating by changing, selecting different style, using different prompts and generating new assets.

[译文] [Grace Leung]: 确保你开启“精确参考（precise reference）”以保持角色一致性，这样你就可以通过改变、选择不同风格、使用不同提示词并生成新资产来不断迭代。

[原文] [Grace Leung]: So it is quite a fun process and each one is ready to download now another cool thing is it even allows you to animate each of these images, but note each video generation will consume AI credits.

[译文] [Grace Leung]: 这是一个非常有趣的过程，每一个都准备好可以下载了，现在另一件很酷的事情是它甚至允许你将这些图片中的每一张制作成动画，但请注意每次视频生成都会消耗 AI 积分。

[原文] [Grace Leung]: So just like this one, I can specify the animation in the prompt and it's quite amazing how Gemini models keep the character consistency and all the objects elements blend in so well.

[译文] [Grace Leung]: 就像这一个，我可以在提示词中指定动画，Gemini 模型保持角色一致性以及所有物体元素融合得如此之好，真是太神奇了。

[原文] [Grace Leung]: And you can even try on different style or changing the prompts to focus on the products for your marketing campaign.

[译文] [Grace Leung]: 你甚至可以尝试不同风格或改变提示词，以聚焦于你营销活动的产品。

章节 6：AI创意总监（下）——社媒资产与视频生成

📝 本节摘要：

本节继续探讨创意生产，聚焦于品牌一致性和成品输出。首先介绍Pomelli，用于提取品牌DNA（Logo、字体、色调）并生成符合品牌调性的社交媒体素材。其次，使用Google AI Studio中的Image Generation Model生成高分辨率Banner。最后，利用Gemini VEO模型（在Google Flow中）通过“食材转视频（Ingredients to Video）”模式，制作包含产品的高质量AI视频。

[原文] [Grace Leung]: Another creative challenge we marketers always face is creating on brand social visuals.

[译文] [Grace Leung]: 我们营销人员总是面临的另一个创意挑战是创建符合品牌的社交视觉内容。

[原文] [Grace Leung]: So with mixboard and Whisk, you are still manually at your logo match brand color, and write copy in your voice.

[译文] [Grace Leung]: 使用 Mixboard 和 Whisk，你仍然需要手动匹配 Logo 和品牌颜色，并用你的口吻写文案。

[原文] [Grace Leung]: And that's why Google's Pomelli is designed to extract your brand elements and generating ready to use social assets that match your brand tone.

[译文] [Grace Leung]: 这就是为什么 Google 的 Pomelli 被设计用来提取你的品牌元素，并生成符合你品牌调性的即用型社交资产。

[原文] [Grace Leung]: Once you're on Pomelli, the first step is to set up your own brand business. DNA. Essentially, that is just mean the branding elements.

[译文] [Grace Leung]: 一旦你进入 Pomelli，第一步是设置你自己的品牌业务 DNA。本质上，那就是指品牌元素。

[原文] [Grace Leung]: So for example, we have this Healthy Snack brand. First, insert the website to let Gemini to extract all the brand elements.

[译文] [Grace Leung]: 举个例子，我们有这个健康零食品牌。首先，输入网址让 Gemini 提取所有品牌元素。

[原文] [Grace Leung]: So it will return to brand logo, font, color tone, brand assets, tag lines, brand values, and you can click on any of them to customize.

[译文] [Grace Leung]: 它会返回品牌 Logo、字体、色调、品牌资产、标语、品牌价值观，你可以点击其中任何一个进行自定义。

[原文] [Grace Leung]: It will also based on your brand context and suggest some campaigns for you to get started.

[译文] [Grace Leung]: 它还会基于你的品牌背景，建议一些活动让你开始。

[原文] [Grace Leung]: Or you can just describe the campaign details and let it generate the visual ideas.

[译文] [Grace Leung]: 或者你可以直接描述活动细节，让它生成视觉创意。

[原文] [Grace Leung]: Then you can just click anyone that you like and further adjust it.

[译文] [Grace Leung]: 然后你可以点击任何你喜欢的并进一步调整。

[原文] [Grace Leung]: So basically you can customize the image, the header, the copy, and also the call to action.

[译文] [Grace Leung]: 基本上你可以自定义图片、标题、文案，以及行动号召（CTA）。

[原文] [Grace Leung]: So it's pretty easy to adjust, but I would say that they work like templates.

[译文] [Grace Leung]: 调整起来很容易，但我会说它们像模板一样工作。

[原文] [Grace Leung]: So everything is just like a little building block, so it's not super flexible and sophisticated, just like a typical creative editing tool that you will have expected.

[译文] [Grace Leung]: 所有东西就像小积木，所以不是超级灵活和复杂，就像你期望的典型创意编辑工具那样。

[原文] [Grace Leung]: But if you don't have a big creative team, then this is a great tool for you to quickly build some ready to use social media assets that aligns with your brand assets or color tone.

[译文] [Grace Leung]: 但如果你没有庞大的创意团队，这是一个很棒的工具，可以让你快速构建一些符合品牌资产或色调的即用型社交媒体资产。

[原文] [Grace Leung]: And you can just simply add a new visual by specifying the image, the aspect ratio, header description, and it will generate for you.

[译文] [Grace Leung]: 你只需简单地指定图片、宽高比、标题描述来添加新的视觉内容，它就会为你生成。

[原文] [Grace Leung]: Now, sometimes you just need a general purpose image generator that you can just describe what you need and get a high quality results.

[译文] [Grace Leung]: 有时候你只需要一个通用的图像生成器，描述你需要什么就能得到高质量的结果。

[原文] [Grace Leung]: And that is where you can use the Google's latest image model on Google AI Studio for any marketing assets that you need, website, banner, blog, post visual, or Ad concepts.

[译文] [Grace Leung]: 这就是你可以使用 Google AI Studio 上 Google 最新图像模型的地方，用于你需要的任何营销资产，如网站、横幅、博客、帖子视觉或广告概念。

[原文] [Grace Leung]: So for example, I need a marketing banner for my website.

[译文] [Grace Leung]: 比如，我需要一个网站营销横幅。

[原文] [Grace Leung]: So first on Google AI Studio, we can initiate the chat window and then upload the reference image to the chat and ask it to analyze the reference and bring some three new banner concepts for these products with text to image prompts.

[译文] [Grace Leung]: 首先在 Google AI Studio 上，我们可以启动聊天窗口，上传参考图片到聊天中，要求它分析参考图，并用文生图提示词为这些产品带来三个新的横幅概念。

[原文] [Grace Leung]: So you always have some initial ideas to get started with.

[译文] [Grace Leung]: 这样你总会有一些初步的想法来开始。

[原文] [Grace Leung]: And then it will give you the analysis and provide the three concepts with detailed prompts.

[译文] [Grace Leung]: 然后它会给你分析，并提供带有详细提示词的三个概念。

[原文] [Grace Leung]: And then you can just pick any concepts that you like.

[译文] [Grace Leung]: 然后你可以挑选任何你喜欢的概念。

[原文] [Grace Leung]: So perhaps in this case that is concept one.

[译文] [Grace Leung]: 也许在这个案例中是概念一。

[原文] [Grace Leung]: And then this time pick the image chat mode and select the latest image generation model.

[译文] [Grace Leung]: 这次选择图像聊天模式，并选择最新的图像生成模型。

[原文] [Grace Leung]: So in this case, that is image 4 Ultra.

[译文] [Grace Leung]: 在这个案例中，就是 Image 4 Ultra。 (注：原文此处可能指Imagen 3或其他型号，按原文直译)

[原文] [Grace Leung]: And we can even specify the aspect ratio, the output resolution.

[译文] [Grace Leung]: 我们甚至可以指定宽高比、输出分辨率。

[原文] [Grace Leung]: So let's pick the highest resolution and paste back the banner prompt.

[译文] [Grace Leung]: 让我们选择最高分辨率并粘贴回横幅提示词。

[原文] [Grace Leung]: And immediately, it would generate a super high quality banner and we can even zoom in for all the details.

[译文] [Grace Leung]: 并且立即，它会生成一个超高质量的横幅，我们甚至可以放大查看所有细节。

[原文] [Grace Leung]: And the resolution is definitely high enough for production usage, so you can just make further changes on any image editing tool like Canva.

[译文] [Grace Leung]: 分辨率绝对高到足以用于生产，所以你可以在像 Canva 这样的任何图像编辑工具上做进一步的修改。

[原文] [Grace Leung]: So perhaps add some text on it to make the banner even more complete.

[译文] [Grace Leung]: 也许在上面加些文字，让横幅更加完整。

[原文] [Grace Leung]: Now, besides static images, we can also use Google's latest VEO model to generate high quality marketing videos.

[译文] [Grace Leung]: 除了静态图像，我们还可以使用 Google 最新的 VEO 模型来生成高质量的营销视频。

[原文] [Grace Leung]: But a tip is to use it on Google Flow versus on Google AI Studio, not just the quality I found is better, but you can sign up Google Flow for free and get free credits to test it yourself.

[译文] [Grace Leung]: 但有个提示是在 Google Flow 上使用它，而不是在 Google AI Studio 上，不仅仅是我发现质量更好，而且你可以免费注册 Google Flow 并获得免费积分亲自测试。

[原文] [Grace Leung]: So our workflow start with a Gemini GEM.

[译文] [Grace Leung]: 我们的工作流从一个 Gemini GEM 开始。

[原文] [Grace Leung]: So here I have set up this gem that is specifically generate VEO prompt.

[译文] [Grace Leung]: 这里我设置了这个 GEM，专门用于生成 VEO 提示词。

[原文] [Grace Leung]: So this is based on the official prompting guide with the critical prompt elements and with the official prompting guide uploaded as the knowledge file.

[译文] [Grace Leung]: 这是基于官方提示指南，包含了关键的提示元素，并将官方提示指南作为知识文件上传了。

[原文] [Grace Leung]: Now let's say we are creating a product ad for our pancake mix product.

[译文] [Grace Leung]: 现在假设我们正在为我们的煎饼粉产品制作一个产品广告。

[原文] [Grace Leung]: So we can first upload the product image to this GEM and then give it some context and let it generate the optimized VEO prompt.

[译文] [Grace Leung]: 我们可以先把产品图片上传到这个 GEM，然后给它一些背景信息，让它生成优化过的 VEO 提示词。

[原文] [Grace Leung]: So just copy the prompt now go to Google Flow and start generating the videos.

[译文] [Grace Leung]: 复制这个提示词，现在去 Google Flow 开始生成视频。

[原文] [Grace Leung]: So click to create a new project.

[译文] [Grace Leung]: 点击创建一个新项目。

[原文] [Grace Leung]: So here are three main ways to generate a video, text to video frames to video, ingredients to video.

[译文] [Grace Leung]: 这里有三种生成视频的主要方式：文生视频、帧生视频、食材（素材）生视频。

[原文] [Grace Leung]: Since we are creating a product video and we want to use the product image as the reference.

[译文] [Grace Leung]: 因为我们正在制作产品视频，并且想要使用产品图片作为参考。

[原文] [Grace Leung]: So let's use ingredient to video mode.

[译文] [Grace Leung]: 那就让我们使用“食材生视频（ingredient to video）”模式。

[原文] [Grace Leung]: So just upload the product image and then paste back the prompt and then pick the aspect ratio and the video model.

[译文] [Grace Leung]: 上传产品图片，然后粘贴回提示词，再选择宽高比和视频模型。

[原文] [Grace Leung]: Note if you pick the latest model, it will consume more AI credits and the final video is pretty amazing.

[译文] [Grace Leung]: 注意如果你选择最新模型，它会消耗更多 AI 积分，但最终视频非常惊人。

[原文] [Grace Leung]: It looks super realistic, natural, and you can see there is a product blended in this video too.

[译文] [Grace Leung]: 它看起来超级逼真、自然，而且你可以看到产品也融合在这个视频里了。

[原文] [Grace Leung]: It even has the voiceover added and you can just click here to download the high resolution version and not just for product video, perhaps some simple B-Roll that you want to use in your video marketing.

[译文] [Grace Leung]: 它甚至添加了画外音，你可以点击这里下载高分辨率版本，不仅仅用于产品视频，也许是你想要用在视频营销中的一些简单的 B-Roll（空镜）。

[原文] [Grace Leung]: So Gemini VEO can help a lot.

[译文] [Grace Leung]: 所以 Gemini VEO 可以帮大忙。

[原文] [Grace Leung]: And beyond these creative assets, you can also use Gemini GEM for copywriting too.

[译文] [Grace Leung]: 除了这些创意资产，你也可以使用 Gemini GEM 进行文案写作。

[原文] [Grace Leung]: So set up a GEM with your brand voice document, and then feed it might be your product details, customer insights to generate ad copies, email sequence, or social captions, all matching your brand tone.

[译文] [Grace Leung]: 用你的品牌声音文档设置一个 GEM，然后投喂产品细节、客户洞察，来生成广告文案、邮件序列或社交标题，全部符合你的品牌调性。

[原文] [Grace Leung]: So just like VEO prompts, having a dedicated GEM can ensure the consistency.

[译文] [Grace Leung]: 就像 VEO 提示词一样，拥有一个专用的 GEM 可以确保一致性。

章节 7：AI构建者——打造自动化工作流与定制工具

📝 本节摘要：

本节介绍“AI构建者”角色。为了摆脱重复性手动工作，营销者可以使用Google Opal（无代码工具）构建自动化工作流，例如输入关键词自动生成内容简报和博客大纲。对于更复杂的需求，可以使用Google AI Studio构建定制应用（如Pitch Deck生成器），并利用Gemini Canvas一键部署到Google Cloud，供整个团队使用。

[原文] [Grace Leung]: So far we have built our marketing strategy, analyzed data, created assets, but still this feels manual.

[译文] [Grace Leung]: 目前为止我们建立了营销策略，分析了数据，创建了资产，但这感觉仍然很手动。

[原文] [Grace Leung]: And that's why we also need an AI builder to turn workflows into repeatable system so your team can use.

[译文] [Grace Leung]: 这就是为什么我们还需要一位 AI 构建者，将工作流转化为团队可使用的可重复系统。

[原文] [Grace Leung]: And that is where Google Opal comes in a no-code tool for building multi-step processes using Gemini capability.

[译文] [Grace Leung]: 这就是 Google Opal 登场的地方，一个利用 Gemini 能力构建多步骤流程的无代码工具。

[原文] [Grace Leung]: So once you're on Google Opal, you can just click create New to start from Scratch.

[译文] [Grace Leung]: 一旦你在 Google Opal 上，你可以点击新建，从零开始。

[原文] [Grace Leung]: So each workflow must have the user input generate and the outputs.

[译文] [Grace Leung]: 每个工作流必须有用户输入、生成和输出。

[原文] [Grace Leung]: So where each step you can specify which Gemini model capabilities to use, or output formats that links with the Google ecosystem.

[译文] [Grace Leung]: 在每一步你可以指定使用哪种 Gemini 模型能力，或与 Google 生态系统链接的输出格式。

[原文] [Grace Leung]: So it's very flexible, but still, I highly recommend you just use the chat window to prompt whatever the workflow that you wanted to build.

[译文] [Grace Leung]: 所以它非常灵活，但我仍然强烈建议你直接使用聊天窗口提示你想要构建的任何工作流。

[原文] [Grace Leung]: So for example, as marketers, we can build a content campaign generator.

[译文] [Grace Leung]: 举个例子，作为营销人员，我们可以构建一个内容活动生成器。

[原文] [Grace Leung]: First, the user will input the topic keyword target audience, and the app will do the deep research, analyze the search intent, and generate the content brief, blog outline and visual and Opal will build every step detail for you.

[译文] [Grace Leung]: 首先，用户输入主题关键词、目标受众，然后应用会进行深度研究，分析搜索意图，并生成内容简报、博客大纲和视觉图，Opal 会为你构建每一步细节。

[原文] [Grace Leung]: And you can click each of these to double check or fine tune it.

[译文] [Grace Leung]: 你可以点击每一个进行复查或微调。

[原文] [Grace Leung]: Then we can just test the flow.

[译文] [Grace Leung]: 然后我们可以测试流程。

[原文] [Grace Leung]: So using the online course platform launch example, perhaps we're planning the content about freelance pricing strategy, then it is now triggering the workflow and it has successfully generated the post visual where we can save it.

[译文] [Grace Leung]: 使用在线课程平台发布的例子，也许我们正在规划关于自由职业定价策略的内容，现在它触发了工作流，并成功生成了帖子视觉图供我们保存。

[原文] [Grace Leung]: And also the content brief document that outlines the report summary about the content topic, the target audience, what they care about, the content goal, and also with the super detailed blog outline.

[译文] [Grace Leung]: 还有内容简报文档，概述了关于内容主题的报告摘要、目标受众、他们关心什么、内容目标，以及超级详细的博客大纲。

[原文] [Grace Leung]: So this is great, and this is just one marketing use case.

[译文] [Grace Leung]: 这很棒，这只是一个营销用例。

[原文] [Grace Leung]: You could build similar workflow like an email sequence and get body copy variations.

[译文] [Grace Leung]: 你可以构建类似的工作流，如邮件序列并获得正文文案变体。

[原文] [Grace Leung]: So you can use Opal to semi-automate any tailored marketing process that you can't simply achieve using other Google AI tool.

[译文] [Grace Leung]: 所以你可以使用 Opal 半自动化任何你无法简单通过其他 Google AI 工具实现的定制营销流程。

[原文] [Grace Leung]: Now, sometimes you need more sophisticated, tailored marketing functions that simple workflows can't handle, and that is when you can use Google AI Studio.

[译文] [Grace Leung]: 有时候你需要更复杂、定制化的营销功能，简单的工作流无法处理，这时你可以使用 Google AI Studio。

[原文] [Grace Leung]: It's perfect for non-technical marketers to build custom tools for your team.

[译文] [Grace Leung]: 它非常适合非技术营销人员为团队构建定制工具。

[原文] [Grace Leung]: Of course, you can also build with the Gemini Canvas, but Google AI Studio integrate directly with Google Cloud for you to one click deploy your tool.

[译文] [Grace Leung]: 当然，你也可以用 Gemini Canvas 构建，但 Google AI Studio 直接集成了 Google Cloud，让你一键部署你的工具。

[原文] [Grace Leung]: So once you're on Google AI Studio, you can go to the build section to start building, and you can pick any Gemini capabilities to make sure they are used in the app building process.

[译文] [Grace Leung]: 一旦你在 Google AI Studio 上，你可以去构建部分开始构建，你可以挑选任何 Gemini 能力以确保它们在应用构建过程中被使用。

[原文] [Grace Leung]: So for example, we can build a campaign brief generator, which will take the product photo and then turn it into three distinct campaign concepts and also combine them into a downloadable PDF pitch deck.

[译文] [Grace Leung]: 例如，我们可以构建一个活动简报生成器，它将获取产品照片，然后将其转化为三个独特的活动概念，并将它们组合成可下载的 PDF 推介文稿。

[原文] [Grace Leung]: And then we can just click build and Gemini will start the building process.

[译文] [Grace Leung]: 然后我们可以点击构建，Gemini 将开始构建过程。

[原文] [Grace Leung]: And very quickly the app is ready for testing.

[译文] [Grace Leung]: 很快应用程序就准备好进行测试了。

[原文] [Grace Leung]: So let's input all the required information.

[译文] [Grace Leung]: 让我们输入所有需要的信息。

[原文] [Grace Leung]: Note, these are just for demo purpose.

[译文] [Grace Leung]: 注意，这些仅用于演示目的。

[原文] [Grace Leung]: And when you build this for your marketing only use the image that you have the right to do so.

[译文] [Grace Leung]: 当你为营销构建这个时，只使用你有权使用的图片。

[原文] [Grace Leung]: Now it will immediately generate three distinct concepts based on the requirement.

[译文] [Grace Leung]: 现在它会根据要求立即生成三个独特的概念。

[原文] [Grace Leung]: And they all looks pretty good and production ready.

[译文] [Grace Leung]: 它们看起来都很不错，可以投入生产。

[原文] [Grace Leung]: And we can even download the pdf pitch deck that contains all the creative concepts.

[译文] [Grace Leung]: 我们甚至可以下载包含所有创意概念的 PDF 推介文稿。

[原文] [Grace Leung]: Of course, there's still lots of details to fine tune, but you can see it is really easy to create this kind of custom marketing tool for your team usage.

[译文] [Grace Leung]: 当然，还有很多细节需要微调，但你可以看到为团队创建这种定制营销工具真的很容易。

[原文] [Grace Leung]: And when everything is ready, you can click here to deploy the app, to Google Cloud, just create a new project, set up billing and click deploy app.

[译文] [Grace Leung]: 当一切准备就绪，你可以点击这里部署应用到 Google Cloud，只需创建一个新项目，设置计费并点击部署应用。

[原文] [Grace Leung]: Then you'll have 100% functional app that is ready for team usage.

[译文] [Grace Leung]: 这样你就拥有了一个 100% 功能齐全、可供团队使用的应用。

章节 8：结语

📝 本节摘要：

总结回顾了利用Google AI和Gemini构建核心营销职能的方法。强调应首先审视自身需求，只在能增值的环节使用AI，并呼吁观众加入社区获取更多资源。

[原文] [Grace Leung]: All right. This is how you use Google AI and Gemini today to start building your core marketing function and always review your own needs first before you start building and only use AI where it does add value.

[译文] [Grace Leung]: 好了。这就是你今天如何使用 Google AI 和 Gemini 来开始构建核心营销职能，在开始构建之前始终先审查你自己的需求，并且只在能增值的地方使用 AI。

[原文] [Grace Leung]: If you enjoy this video, please give me a thumbs up so more people can see this message.

[译文] [Grace Leung]: 如果你喜欢这个视频，请给我点个赞，以便更多人能看到这条信息。

[原文] [Grace Leung]: I also encourage you to join my community where you can unlock more resource.

[译文] [Grace Leung]: 我也鼓励你加入我的社区，在那里你可以解锁更多资源。

[原文] [Grace Leung]: And before you go, also watch this video about Google Gemini to get more inspiration on how you can use it for your work tasks.

[译文] [Grace Leung]: 在你离开之前，也看看这个关于 Google Gemini 的视频，以获得更多关于如何将其用于工作任务的灵感。

[原文] [Grace Leung]: I will see you next time.

[译文] [Grace Leung]: 我们下次见。